Tono de Marca

inspirational, empowering, supportive, positive, encouraging, friendly, and approachable

Valores de Marca

• •Self-Reflection and Improvement
• •Strength and Beauty
• •Functionality and Style
• •Time for Self-Care
• •Transparency and Honesty

Mejores Prácticas

• •Always Lead with Empowerment: Every piece of copy, from a product description to a social media post, should aim to inspire and empower the reader. Use active, encouraging language.
• •Incorporate the "Make Time" Philosophy: Regularly use the slogan and its underlying message to reinforce the brand's core call to action. Frame products as tools that help women reclaim their time.
• •Highlight Functionality and Versatility: Continuously emphasize that the apparel is designed for a multifaceted life, seamlessly transitioning between athletic pursuits and casual activities.
• •Maintain an Authentic and Personal Voice: Share stories, whether from the founder or from customers (with permission), that connect with the audience on a personal level. The brand's origin story is a powerful asset that should be leveraged.
• •Use "Glass" Symbolism: Weave the concepts associated with glass—transparency, strength, beauty, and reflection—into the narrative to build a stronger connection between the brand name and its values.

Percepción Social

An aspirational, high-quality, and niche apparel brand with a strong, positive message, perceived by its target audience as empowering and supportive of active lifestyles. Limited independent online chatter suggests it's relatively new or has a niche market presence, but existing sentiment is positive.

Ejemplos de Copy

• •Strength isn't just for the gym. It's for the mountains we climb, both inside and out. Our Hourglass Dress is designed to move with you, every step of the way. #MakeTime for your next adventure.
• •From a morning run to an afternoon coffee, The Hourglass Dress is the only one you'll need. Fun, flattering, and functional for every moment of your busy day. It's time to invest in you. Shop now.
• •Glass Athletics: Reflecting Your Inner Strength. Discover athletic wear that's as resilient and beautiful as you are.
• •Tired of changing outfits? Find your all-day athletic dress.
• •Self-care isn't selfish, it's essential. What are you making time for this week? #GlassAthletics #MakeTime #WomenInMotion