Tono de Marca

caring, informative, and aspirational

Valores de Marca

• •Natural Formulation
• •Efficacy and Problem-Solving
• •Customer-Centricity
• •Authenticity

Mejores Prácticas

• •Lead with Empathy, Follow with a Solution: Always start by acknowledging the customer's pain point (e.g., "Tired of dry, irritated skin?") before introducing the product as the definitive answer. This shows you understand their needs.
• •Anchor Benefits in Natural Ingredients: Don't just say a product is "moisturizing." Say, "It delivers deep, lasting moisture thanks to its rich shea butter base." This constantly reinforces your core brand value.
• •Tell the Founder's Story: Regularly weave Marie Myrthil's journey into your content. Stories about her struggles with psoriasis and acne and how she developed the creams make the brand more relatable and authentic.
• •Use "We" and "You" to Foster Community: Write as if you are in a conversation. Use phrases like, "We're here to help you..." and "Your skin will thank you!" to create a direct, personal connection with the customer.
• •Amplify Customer Proof: Consistently use testimonials and reviews in your marketing. Frame them as stories from the "Glasier Family" to build social proof and reinforce the perception of an effective, community-trusted brand.

Percepción Social

trusted, effective, and niche provider of natural skincare

Ejemplos de Copy

• •Confidence looks good on you. Stop letting skin concerns like eczema and psoriasis dictate your day. Our founder, Marie, created our all-natural creams to solve her own skin problems, and now they're here for you. It's time to feel refreshed and rejuvenated. Your glow-up is waiting. #GlasierGlow #NaturalSkincare #ProblemSolved
• •What's inside matters. Our creams are packed with nature's best healers: aloe vera for soothing, shea butter for deep moisture, and honey for its natural clarifying properties. No harsh chemicals, just effective, trusted relief for your skin. See why our customers are making the switch. #NaturalIngredients #SheaButter #SkincareThatWorks
• •From my hands to yours! Every jar is made with care. #SmallBusiness #AcneSolution #FounderStory #RealResults
• •Your Skin, Your Scent, Your Solution. Experience our all-natural body creams, proven to soothe acne and eczema, now in a fragrance you design. Treat yourself to skincare that's truly yours. #CustomBeauty #GlasierBodyCreams
• •Hey [Customer Name], I started Glasier Body Creams because I was tired of products that didn't work for my sensitive, acne-prone skin. I believe everyone deserves to feel comfortable and beautiful in their own skin. Thank you for trusting us on your skincare journey. Here’s a little something to help you keep glowing: 15% off your next order.