Tono de Marca

Informative, Factual, Community-Focused, Engaged, Accessible, Direct, Supportive, Advocating

Valores de Marca

• •Local Focus/Community Centricity
• •Trusted Journalism
• •Engagement & Connection
• •Public Service & Advocacy
• •Heritage & Pride

Mejores Prácticas

• •Prioritize 'Glasgow First': Always frame stories and content with a clear relevance to the local Glasgow audience. Emphasize the impact on the city and its residents.
• •Speak with the Community, Not At Them: Use inclusive language ('we,' 'our city'). Encourage interaction and make readers feel like part of a conversation. Actively solicit and feature community voices.
• •Balance Information with Engagement: While news delivery is key, inject personality where appropriate, especially on social media. Use questions, polls, and visually appealing content to draw readers in.
• •Maintain Factual Accuracy and Trustworthiness: Ensure all claims are well-sourced and news reporting remains as objective as possible, upholding the 'least biased' and 'high factual reporting' reputation.
• •Be a Champion for Glasgow: Highlight positive developments, community achievements, and the unique spirit of the city, reinforcing the 'Nobody Knows Our City Better' ethos. Address challenges constructively, focusing on solutions and community efforts.

Percepción Social

Established Local News Source, Voice of the City, Supportive of Local Businesses and Initiatives, Mixed Online Reception, Credible (Fact-Checking)

Ejemplos de Copy

• •Glasgow Unites: How [Local Group Name] is Transforming [Neighbourhood Name]. We dive deep into the story behind the smiles.
• •Weekend sorted! 🎉 From the West End to the East, Glasgow is buzzing. Check out our top 5 picks for family fun, live music, and foodie delights. What are your plans? Share below! #GlasgowVibes #WhatsOnGlasgow
• •The Hidden Hustle: We spent months speaking to Glasgow's night shift workers. Their stories are a testament to the city that never truly sleeps. Read the full, exclusive report now.
• •Your Voice Matters, Glasgow! We're investigating the impact of [Local Issue, e.g., new transport links]. Share your experiences and help us tell the full story. Email us at [email protected] or use #GlasgowTimesTalks.
• •Nobody Knows Glasgow Better – and that includes you! This week, we celebrate the unsung heroes of our community and explore the [Positive Local Development]. Plus, an exclusive look at [Upcoming Local Event]. Don't miss out!