Brand Tone

practical, empowering, and modern

Brand Values

• •Efficiency
• •Health & Hygiene
• •Innovation
• •Quality
• •Self-Care

Best Practices

• •Always connect the product feature to the customer benefit; sell confidence and convenience, not just a cleaner.
• •Maintain a consistent voice across all platforms: empowering, practical, and modern, adapting language (e.g., emojis for social media) while keeping core tone.
• •Incorporate User-Generated Content (UGC) by encouraging and featuring customer before-and-after videos to build trust and social proof.
• •Structure most ad copy using a 'Problem/Solution' framework, highlighting a problem and immediately presenting Glamz Me as the solution.
• •Clarify the brand offering: ensure all channels are exclusively dedicated to the brush cleaner if it's the sole focus, or clearly segment marketing if multiple product lines exist.

Social Perception

Nascent stages due to apparent newness; perceived as a direct-to-consumer e-commerce entity with a single hero product, seen as a 'hack' or 'gadget' simplifying inconvenience.

Copy Examples

• •Stop letting dirty brushes ruin your vibe (and your skin!). ✨ Our Electric Makeup Brush Cleaner gives your tools a deep clean in seconds. Ready for that flawless finish? #GlamzMe #MakeupHack #BrushCleaner #SkincareRoutine
• •Effortless Beauty. Healthier Skin. Your routine, revolutionized.
• •Tired of the time-consuming mess of cleaning your makeup brushes? So were we. The Glamz Me cleaner saves you time and helps prevent breakouts by removing old makeup and bacteria. Tap 'Shop Now' to upgrade your beauty game!
• •Your brushes are dirtier than you think.
• •The upgrade your makeup bag has been begging for. 😉