Brand Tone

Aspirational yet approachable, blending luxury and glamour with a friendly, trustworthy, educational, confident, and empowering voice.

Brand Values

• •Health-Conscious Beauty
• •Skincare-Infused Tanning
• •Quality and Efficacy
• •Inclusivity
• •Sustainability

Best Practices

• •Lead with the "Glow": Always connect the product back to the ultimate emotional benefit: the feeling of a confident, healthy, and glamorous glow. Use words like "radiant," "luminous," "glowing," and "sun-kissed.
• •Fuse "Glamour" and "Skincare": In every piece of copy, reinforce the dual benefit. It's not just a tan; it's a "skin-enhancing solution," a "collagen-infused formula," or a "hydrating treatment." This justifies the premium positioning.
• •Tell the Founder's Story: Weave Natalie's journey into the narrative when appropriate. It builds authenticity and trust, showing that the brand was created to solve a real problem, not just to capitalize on a trend.
• •Educate and Empower: Use copy to gently educate the consumer on how to achieve the perfect tan and why the ingredients are beneficial. Provide "Pro Tips" and simple step-by-step guides to empower them to get professional-level results at home.
• •Maintain an Aspirational, Yet Inclusive Voice: While showcasing a luxurious, "Italian Riviera" lifestyle, ensure the language is welcoming to all. Use phrases like "designed for all skin types and colors" to reinforce inclusivity and broaden the customer base.

Social Perception

Overwhelmingly positive, centered on product quality and results, delivering effective and natural-looking results, a high-quality experience, building trust and authenticity, and boosting confidence in users.

Copy Examples

• •Your daily skincare routine just got a glamorous upgrade. ✨ Our Skin Perfecting Bronzing Mousse is more than a tan; it’s a treatment. Infused with hydrating hyaluronic acid and firming collagen, it nourishes your skin from within. Get ready to glow with confidence. #GlamTan #SkincareTanning #HealthyGlow
• •Walk down the aisle with a flawless, radiant glow that looks as natural as your love. Our dermatologist-tested, transfer-free formula ensures a perfect, streak-free tan for your special day. Look and feel timelessly beautiful from your 'I do' to your honeymoon. #BridalTan #WeddingGlow #GlamTanBride
• •All Glow. No Guilt. Experience the revolutionary, skin-loving tan. Our vegan, cruelty-free formula delivers a flawless Italian Riviera glow without the harmful UV rays. Safe for all skin types. [Shop Now]
• •I'm obsessed! I tried the Glam Tan by Natalie mousse and woke up looking like I just got back from vacation. My skin has never felt so soft and looked so radiant from a self-tanner. This is my new holy grail! #selftan #tanningroutine #glamtan #beautytok
• •Hi [Customer Name], I'm Natalie, and I created Glam Tan for a simple reason: I knew we deserved better. Tired of smelly, streaky, and chemical-laden tanners, I spent two years developing a clean, vegan formula that combines a flawless tan with ingredients your skin will love. This is more than a product; it's my passion for helping you feel confidently beautiful. Discover the difference for yourself.