Tono de Marca

aspirational, vibrant, and effortlessly chic

Valores de Marca

• •Celebration of Summer
• •Feminine Confidence
• •Attention to Detail & Style
• •Quality and Craftsmanship

Mejores Prácticas

• •Lead with a Feeling: Start captions and headlines with words that evoke the feeling of summer, confidence, or travel (e.g., "Sunkissed," "Effortless," "Wanderlust," "Glow"). This immediately sets the aspirational tone.
• •Incorporate "Sun" and "Shine" Metaphors: Consistently use language related to light, sun, and brilliance. Phrases like "Shine bright," "Your daily dose of sunshine," or "Glow from the inside out" reinforce the brand name and core values.
• •Keep it Simply Chic: Use clear, concise, and stylish language. Avoid overly casual slang or long, complex sentences. The copy should feel as effortless and elegant as the products themselves.
• •Use Strategic Emojis: Stick to a core set of on-brand emojis to create visual consistency. The most fitting are: ☀️, ✨, 🌊, 💎, 🌴, 👙. Use them to enhance, not replace, your message.
• •Ask Engaging, Aspirational Questions: Encourage interaction by asking questions that invite customers into the brand’s world. Instead of "What do you think?", ask "Where are you dreaming of wearing this?" or "Which piece completes your summer story?". This aligns with the aspirational nature of the brand.

Percepción Social

Customers perceive the brand as a source for trendy and desirable summer accessories. For those unfamiliar with the brand, the initial impression is that of a stylish, modern, and potentially premium European beachwear and accessory line.

Ejemplos de Copy

• •Your summer uniform has arrived. ✨ Meet the Azure Collection—designed for sun-drenched days and unforgettable nights. Where will you wear yours? ☀️ #glamsunlove #newarrivals #summerstyle
• •Live in the Sunshine. Dress in Our Love.
• •☀️ Golden Hour Offer | 20% off your summer glow-up.
• •More than just an accessory, it's a piece of your story. Our 'My Heritage' bracelet is handcrafted with sun-charged Rose Quartz, the stone of universal love. Let it be a daily reminder to shine from within. Comes in a signature gift box, ready to cherish.
• •From the beaches of Bali to the coast of Italy, our styles are made to wander. GLAMSUNLOVE is your one-stop shop for swimwear and accessories that pack light and shine bright. Shop the travel edit.