Brand Tone

aspirational, empowering, and chic, using words like "confidence," "empower," "style," and "elegance" to describe its mission and products, focusing on a lifestyle that blends activity with fashion.

Brand Values

• •Confidence & Empowerment
• •Versatility
• •Quality
• •Customer-Centricity

Best Practices

• •Lead with Empowerment: Every piece of copy, from a tweet to a product description, should connect back to the core value of empowering the customer. Use active, inspiring language that focuses on how the clothing makes the wearer feel.
• •Emphasize "Versatile Elegance": Consistently use keywords that blend functionality with style, such as "chic," "sophisticated," "versatile," "effortless," and "elegant." This reinforces the brand's unique position in the athleisure market.
• •Create a Lifestyle Narrative: Frame the products within a broader lifestyle story. Instead of just selling leggings, sell the confident, active, and stylish life that the leggings facilitate. Use storytelling in "About Us" sections, blog posts, and social media campaigns.
• •Maintain a Consistent Voice Across Platforms: The aspirational and chic tone used on the website must be mirrored in all customer interactions, including social media replies, email newsletters, and even the loyalty program communications.
• •Use Customer Testimonials to Validate Values: Actively feature customer reviews that mention key brand values like "comfort," "confidence," and "quality." This provides social proof and reinforces the brand's promises in an authentic way.

Social Perception

The online perception is generally positive, with high customer ratings for comfort and style, primarily from reviews on their product pages and Judge.me. However, there are allegations of reselling items at a markup from a 2021 Hong Kong publication, and brand name confusion with other businesses like tailor shops and nail salons.

Copy Examples

• •From your morning yoga flow to your afternoon coffee run. Our CloudSoft X-Back Bra was designed to move with you, offering the perfect blend of cloud-like comfort and chic support. Embrace a style that’s as versatile as you are. #GLAMOURZY #EffortlessStyle #ConfidenceInMotion
• •Redefine Your Everyday: Style Meets Comfort Inside.
• •SHAPING YOUR LIFESTYLE. Apparel that blends confidence, comfort, and chic design. Discover collections made to empower your every move.
• •Meet your new obsession. The bestselling Infinity Flare Leggings are engineered with premium, buttery-soft fabric that sculpts and supports, while the elegant flare adds a touch of timeless style. Perfect for the studio or the street, they are crafted to empower your confidence and move with you effortlessly. Your wardrobe has found its must-have.
• •Tired of choosing between style and function? GLAMOURZY was born from the belief that fashion should empower, not constrain. Discover our collection of chic athleisure designed for your dynamic life. Shop now and find pieces that take you from workout to weekend without missing a beat.