Brand Tone

Modern & Stylish, Informative & Helpful, Quality-Oriented & Confident, Customer-Centric & Approachable, Aspirational yet Attainable

Brand Values

• •Quality & Excellence: "Deliver value through excellence in market-leading products, design, quality and aftercare service." They pride themselves on superior quality products and rigorous testing.
• •Customer-Centricity: "We believe in providing customer centred support." This is backed by having a dedicated UK customer service team.
• •Innovation & Design: A focus on "trend-forward and technology-driven mirrors," incorporating features like LED lighting, demister pads, touch sensors, and even Bluetooth.
• •British Curated: Emphasized as a "family owned British business founded in the heart of Yorkshire," with products designed in the UK.
• •Sustainability: Taking sustainability seriously by reducing plastic packaging and aiming to minimize their corporate carbon footprint.
• •Value: "Strive to reinvest into the business in order to pass savings onto our customers directly" and offer products at a "competitive price."

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., Modern, Helpful, Confident, Aspirational yet Attainable), including "do's and don'ts" for language, specific preferred terminology (e.g., "illuminated" vs. "light-up," "demister" vs. "anti-fog"), and examples. Share this with anyone creating content.
• •Prioritize Clarity and Benefits: While highlighting design and technology, always bring it back to how the product benefits the customer (e.g., "crystal-clear reflection even after a hot shower" instead of just "heated demister pad"). Use clear, concise language, avoiding overly technical jargon where possible.
• •Emphasize Quality and British Design (Subtly): Weave in mentions of "British designed," "family-owned," and "quality craftsmanship" naturally within product descriptions and 'About Us' content to reinforce these core values without being repetitive.
• •Maintain a Helpful and Supportive Stance: Ensure all communications, from website copy to social media replies and customer service interactions, reflect a helpful, approachable, and solution-oriented tone. This builds trust, especially when addressing customer concerns.
• •Use Consistent Visuals and Language Across All Platforms: Ensure that the aspirational and stylish imagery used on Instagram aligns with the language and product descriptions on the website and in advertisements. This creates a cohesive and recognizable brand experience.

Social Perception

Generally Positive: Many customers perceive Pebble Grey as a provider of stylish, high-quality bathroom mirrors with useful features. The "Excellent" Trustpilot rating supports this. Valued for Design and Features: Customers appreciate the modern aesthetic and innovative additions like demisters and LED lighting which add a touch of luxury and practicality to their bathrooms. Good Customer Service Recognized: Even when issues arise, the responsiveness and helpfulness of the customer service team are often highlighted. Concerns about Durability in Specific Cases: Isolated but serious incidents of mirrors failing have been reported, causing some customers to label certain products as "dangerous and substandard." These appear to be exceptions rather than the rule but are significant for those affected. Trusted Brand: The longevity since 2008 and their market leader status suggest a level of trust within their customer base. Their clear articulation of values like being British-owned and focusing on quality likely contributes to this.

Copy Examples

• •Headline: Illuminate Your Mornings. Discover Pebble Grey. Body: Tired of steamy mirrors and dim lighting? Our LED bathroom mirrors feature crystal-clear demister pads and ambient lighting to transform your daily routine. Designed in the UK, built for lasting style. Explore the collection. Call to Action: Shop Now & See the Difference.
• •Headline: The Heart of Your Bathroom, Reimagined. Body: At Pebble Grey, we believe your bathroom mirror is more than just glass – it’s a centerpiece. Experience innovative design, smart technology, and the quality of a family-owned British brand. Get inspired for your space. Call to Action: View Our Lookbook.
• •Headline: Effortless Style, Every Single Day. Body: From anti-fog technology to adjustable LED glows, Pebble Grey mirrors are crafted to make your life simpler and your bathroom more beautiful. Our UK team is here to help you find the perfect fit. Call to Action: Chat With Us.
• •Headline: Quality You Can Reflect On. Body: Invest in lasting brilliance. Pebble Grey mirrors are built with the finest materials and rigorously tested for performance. Enjoy market-leading design backed by our dedicated customer support. Call to Action: Learn About Our Quality Promise.
• •Headline: Your Bathroom Upgrade Starts Here. Body: Create a sanctuary with Pebble Grey. Our collection of illuminated mirrors and stylish cabinets brings a touch of modern luxury and smart functionality to any bathroom. Plus, enjoy free UK delivery on orders over £80. Call to Action: Discover New Arrivals.