Brand Tone

Fun & Playful, Enthusiastic & Celebratory, Girly & Youthful, Friendly & Welcoming, Trendy & Fashion-Conscious

Brand Values

• •Creating Memorable Experiences
• •Boosting Self-Esteem & Confidence
• •Fun & Celebration
• •Community Focus
• •Quality & Trendiness
• •Safety & Care

Best Practices

• •Embrace the Sparkle (Visually and Verbally): Consistently use words like "glam," "sparkle," "fabulous," "trendy," "fun," and "diva." Incorporate emojis (✨👑💖🎉) that match this vibrant and youthful energy in social media and less formal communications.
• •Focus on the "Feeling": Highlight how the products and services make girls *feel* – special, confident, like a star, pampered, happy. Use descriptive language that evokes excitement and joy.
• •Keep it Youthful but Professional:** While the target audience is young, the communication (especially to parents booking parties) should remain professional, clear, and organized. The fun tone should not undermine the quality and reliability of the service.
• •Show, Don't Just Tell:** Utilize high-quality photos and videos of real girls enjoying the parties (with permission), showcasing the boutique items, and the salon experience. User-generated content is gold.
• •Engage with Enthusiasm:** Respond to comments and messages with the same upbeat and friendly energy. Make interactions feel personal and exciting, reinforcing the celebratory nature of the brand.

Social Perception

Positive & Fun Destination, Special Treat Location, Established Local Business, Good for Group Events, Service Quality (mostly positive)

Copy Examples

• •✨ Sparkle Alert! ✨ Our NEW collection of tween dream dresses just dropped! Perfect for parties, dances, or just feeling fabulous any day of the week. Swing by Glamour Girlz and find your new fave outfit! #GlamourGirlzHP #TweenFashion #HighlandParkShopping #NewArrivals #SparkleAndShine
• •👑 Be the Star of Your Own Royal Ball! 👑 Book our 'Little Miss Royalty' party package and let us treat your birthday girl and her friends to a magical day of pampering, glamorous updos, mini-manis, and unforgettable fun! Spots fill up fast – message us to reserve your date! #GlamourParties #HighlandParkKids #BirthdayPrincess #GirlsPartyIdeas #MakingMemories
• •Unleash your inner pop star with our 'Recording Star' party! Get a cool braided up-do with colored extensions, a shimmery mini-manicure, and superstar makeup. Plus, every guest takes home a fun goody bag, including their very own rockstar glitter microphone! It's 90 minutes of pure glam and giggles! #KidsSpaParty #RockstarParty #GlamourGirlzFun
• •Your Highland Park destination for all things GLAM! From fabulous birthday bashes to the trendiest tween boutique finds and pampering salon services, Glamour Girlz Central is here to make every girl feel special. Shop local and celebrate with us! #SupportLocalHP #HighlandParkIL #GirlsBoutique #KidsPartiesNorthShore
• •Daddy-Daughter Dance dilemma? 😱 SOLVED! ✅ We’ve got the perfect twirl-worthy dresses and fancy outfits to make it a night to remember! ✨ Tag a dad who needs to see this! #DaddyDaughterDance #TweenStyle #FancyDress #ShopGlamourGirlz #HighlandPark