Brand Tone

Aspirational yet Accessible, Feminine and Elegant, Appreciative and Customer-Centric, Direct and Commercial, Enthusiastic and Trendy

Brand Values

• •Quality Craftsmanship
• •Elegance and Style
• •Customer Satisfaction
• •Affordability
• •Individuality and Self-Expression

Best Practices

• •Embrace Elegant Empowerment: Consistently use language that is sophisticated and beautiful, while also empowering the wearer. Words like radiate, confidence, unique, shine, grace, and timeless should be staples. Avoid overly casual slang in more formal communications (website, email) but allow for a more relaxed, trendy tone on platforms like TikTok.
• •Highlight Craftsmanship & Quality Subtly: While handmade and high quality are key, weave these into descriptions naturally rather than just stating them. For example, instead of This is a high-quality handmade ring, try Experience the artistry in our 'Aisha' ring, meticulously handcrafted with [material] for lasting beauty.
• •Maintain a Warm and Appreciative Voice with Customers: When responding to comments, DMs, or featuring user-generated content, always be gracious, polite, and enthusiastic. Personal touches, where possible, can enhance this.
• •Keep Calls to Action Clear but Inspiring: While Shop Now is effective, occasionally phrase CTAs to evoke emotion. For example: Find your sparkle, Adorn your story, or Discover your next treasure. Ensure the path to purchase is always straightforward.
• •Visual and Textual Harmony: Ensure the copy always complements the visual. If the image is delicate and minimalist, the copy should reflect that. If it's a bold statement piece, the copy can be more assertive and celebratory. This consistency across visuals and text reinforces the brand's overall image of elegance and quality.

Social Perception

Positive for Product Aesthetics, Good Value for Money, Responsive Customer Service, Trusted Local Brand (within its customer base), Desire for Transparency, Appreciation for Handmade Aspect

Copy Examples

• •Instagram Post (Showcasing a new necklace):"Drape yourself in elegance. ✨ Our new 'Seraphina' necklace, handcrafted with delicate precision and the finest gold-plated silver, is here to make your every moment shine. Feel unique, feel glamorous. Tap to shop or DM us to make it yours! #GlamourJewellery #HandmadeElegance #NewCollection #EgyptianShine"
• •Facebook Ad (Promoting a sale):"Unlock Affordable Luxury! ✨ Spoil yourself or a loved one with timeless pieces from Glamour Jewellery. For a limited time, enjoy [X]% off our best-selling collections. High quality, handcrafted designs that tell your story. Shop now and radiate confidence! [Link to website] #GlamourEgypt #JewellerySale #AffordableLuxury #HandcraftedWithLove"
• •TikTok Video Caption (Quick showcase of rings):"Stack 'em up! 💍✨ Which Glamour ring combo is your vibe? Handmade sparkle for every style. 😉 #GlamourJWL #RingStack #HandmadeJewelry #TikTokMadeMeBuyIt #EgyptFashion"
• •Website Banner (Homepage):"Glamour Jewellery: Crafted by Hand, Worn with Heart. Discover timeless elegance and affordable luxury in every piece. Free shipping on orders over [Amount EGP]."
• •Email to Subscribers (Announcing new arrivals):"Be the First to Shine, [Customer Name]! ✨ Our latest collection has just landed, filled with handcrafted treasures designed to make you feel exceptionally glamorous. From delicate everyday pieces to stunning statements, discover new ways to express your unique style. Explore the new arrivals now and find your next favorite! [Link to New Arrivals]"