Brand Tone

friendly, personal, and encouraging

Brand Values

• •Community
• •Customer Proximity
• •Self-Confidence
• •Passion for Fashion
• •Quality and Fairness

Best Practices

• •Always Use a Warm and Personal Tone: Address customers directly and personally. Use "you" and "we" to foster a sense of connection. Instead of "Products are available," say "We've selected these beautiful pieces for you."
• •Emphasize Community: Regularly mention the "Glamour Chic family" or "community" in your communications. Encourage interaction by asking questions and featuring customer content (with permission).
• •Focus on the Feeling, Not Just the Product: In product descriptions and ads, go beyond the features of the clothing. Describe how the items will make the customer feel: confident, happy, stylish, and special.
• •Maintain Personal Customer Service: Continue to encourage and highlight the personal contact that customers value. Whether through email, social media DMs, or WhatsApp, a quick, friendly, and personal response reinforces the brand's core values.
• •Tell Your Story: Continue to weave the brand's origin story into your marketing. Reminding customers that Glamour Chic started from a personal passion makes the brand more relatable and authentic.

Social Perception

Glamour Chic is perceived by its customers as a trustworthy and personable online boutique. The public perception is overwhelmingly positive, with customers feeling a strong personal connection to the brand. They are seen as more than just a retailer; they are viewed as a friendly and reliable partner in fashion. The emphasis on personal service and community has cultivated a loyal customer base that appreciates the special attention and care they receive.

Copy Examples

• •Fall in love with your wardrobe all over again! ✨ Our new collection has just arrived, designed to make you shine and feel your best. Which piece is calling your name? Let us know in the comments! #GlamourChic #NewCollection #FashionLove
• •Join the Glamour Chic family! We're more than just a store – we're a community of over 2,000 women who share a passion for fashion. Discover unique styles and connect with fellow fashion lovers. Shop now and find your new favorite outfit!
• •Style that tells your story. At Glamour Chic, we believe in fashion that boosts your confidence and celebrates you. Discover pieces as unique as you are.
• •A special treat just for you! As part of our wonderful community, we want to thank you with 15% off your next order. Use code CHICFAMILY at checkout. Thank you for being part of our journey! ❤️
• •The Perfect Everyday Dress: Feel effortlessly beautiful in this stunning piece. Its soft fabric and flattering cut are designed to give you that 'warm and happy feeling' every time you open your closet. A true confidence booster for any occasion.