Brand Tone

Aspirational, confident, community-oriented, empowering, celebratory, direct, unapologetic, and exclusive.

Brand Values

• •Quality and Craftsmanship
• •Black Entrepreneurship and Empowerment
• •Accessible Luxury
• •Style and Self-Expression
• •Community

Best Practices

• •Lead with Confidence: Use strong, empowering language. Avoid hesitant or overly promotional phrasing.
• •Foster Community: Use inclusive language like "Glam-Aholics," "the lifestyle," and "join us." Encourage user-generated content and interaction.
• •Highlight Quality and Exclusivity: Emphasize the craftsmanship of the products and create a sense of urgency around new releases and restocks.
• •Stay True to the Founder's Voice: Continue to incorporate Mia Ray's personal story and entrepreneurial spirit into the brand narrative. This authenticity resonates with the audience.
• •Be Direct and Clear: Maintain a straightforward and unapologetic tone in all communications, from marketing to customer service policies. This builds trust and sets clear expectations.

Social Perception

Overwhelmingly positive, perceived as trend-setting and desirable, a symbol of success and accessible luxury, especially within the Black community. Customers feel a strong connection to the founder and view the brand as a lifestyle rather than just products, evidenced by high demand and frequent sell-outs.

Copy Examples

• •It’s not just a bag, it’s a statement. The [Product Name] has arrived to elevate your style. Crafted for the confident, the ambitious, and the unapologetically glamorous. Get yours now and join the lifestyle. #GlamAholic
• •OWN YOUR GLAMOUR. The [Collection Name] is here. Discover bold designs and timeless quality that move with you. This isn't just fashion, it's a feeling. Shop the drop.
• •You asked, we listened. The sold-out [Product Name] is finally back in stock. This is your chance to secure the bag everyone is talking about. Don’t wait – our last drop sold out in hours.
• •Looking for luxury that speaks to you? Discover Glam-Aholic Lifestyle. We’re a Black-owned brand dedicated to high-quality, statement-making accessories for every occasion. Find your new favorite piece today.
• •We see you, Glam-Aholics! Loving how @[username] styled her [Product Name]. Tag us in your photos for a chance to be featured and show the world your glam. #glamaholiclifestyle