Brand Tone

Aspirational and Trendy, Confident and Empowering, Informative and Helpful, Approachable and Community-Focused, Quality-Oriented

Brand Values

• •Quality: High-quality human hair wigs, including HD lace and raw hair options.
• •Authenticity/Natural Look: Wigs that look natural and blend seamlessly.
• •Self-Expression and Confidence: Enabling customers to change their look, express their style, and feel confident.
• •Customer Empowerment: Providing information and variety to help customers make informed choices.
• •Keeping up with Trends: Offering fashionable and current wig styles.

Best Practices

• •Use confident and empowering language to highlight how wigs can boost self-esteem.
• •Incorporate trending hashtags related to wigs, hair fashion, and beauty to increase visibility.
• •Showcase the quality and natural appearance of the wigs through detailed descriptions and visuals.
• •Emphasize the ease of use and convenience of glueless wig options.
• •Engage with customer comments and reviews to build a sense of community.

Social Perception

Positive perception as a provider of trendy hair solutions associated with quality hair, particularly amongst influencer audiences.

Copy Examples

• •Unleash your inner diva with our HD lace wigs – flawless looks, effortlessly achieved.
• •Confidence starts with a great hairstyle. Discover your perfect wig today!
• •New arrivals are here! Stay ahead of the trends with our latest wig collection.
• •Glammane: Where quality meets style. Experience the difference with our premium human hair wigs.
• •Join the Glammane community! Share your wig transformations with #GlammaneHair.