Brand Tone

The predominant tone of Glam L’amour is empowering, youthful, and celebratory, characterized by encouraging and friendly language, an inclusive and aspirational atmosphere, and the use of emojis and modern slang to convey a youthful and approachable voice.

Brand Values

• •Confidence
• •Creativity & Self-Expression
• •Community
• •Entrepreneurial Spirit

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media posts, should aim to uplift and inspire confidence in the customer. Use strong, positive verbs and affirmations.
• •Embrace the "Glammie" Community: Consistently use community-centric language. Refer to customers and followers as "Glammies" to foster a sense of belonging. Encourage user-generated content and feature it regularly.
• •Keep it Youthful and Relatable: Use a conversational tone, relevant emojis, and hashtags on social media. Stay current with trends, especially on platforms like TikTok, to remain connected to your target audience.
• •Highlight the "Why": Remind customers of the brand's origin story and values. Mentioning that it is a founder-led business created to celebrate creativity adds authenticity and helps differentiate it from larger, faceless corporations.
• •Be Consistent Across Channels: Ensure the empowering and celebratory tone is maintained everywhere—from the website's refund policy to automated email responses. This creates a seamless and trustworthy brand experience.

Social Perception

The public perception of Glam L’amour appears positive, primarily within a niche community of customers and brand ambassadors. The brand is perceived as a legitimate small business offering high-quality, desirable products. Its 'Glammie' program fosters a strong, grassroots following through micro-influencer marketing and word-of-mouth, solidifying its image as a reliable and professional cosmetics company.

Copy Examples

• •Ready to find your new obsession? 🔥 Meet our 'Heartbreaker' matte lipstick. A high-coverage, long-lasting formula that feels as good as it looks. Because confidence is your best accessory. Tap to shop and transform your look! #GlamLAmour #BeautyMeetsBold #NewLippie
• •BE BOLD. BE YOU. BE GLAM. ✨ Celebrate your unique beauty with our collection of vibrant, cruelty-free cosmetics. Free shipping on all U.S. orders!
• •Hey Glammie! A sweet treat just for you… 💄
• •The final touch that changes everything. ✨ #glamlamour #lipgloss #makeuproutine
• •Tired of lipsticks that fade? Our silky, lightweight stains are here to stay! Infused with Vitamin E for soft, moisturized lips all day long. Join the Glam L'amour family and discover your perfect shade today. Shop Now!