Brand Tone

Aspirational, elegant, and sincere

Brand Values

• •Passion and Entrepreneurship
• •Quality Craftsmanship
• •Modern Elegance
• •Customer-Centric Service
• •Perfection and Innovation

Best Practices

• •Always infuse the founder's story and the brand's passion into the copy. Phrases like "From a dream to a design" or "Fueled by a passion for fashion" reinforce the brand's authentic origins.
• •Consistently use words like "meticulously crafted," "made-to-order," "handcrafted," and "timeless." This justifies the premium positioning and distinguishes the brand from mass-market competitors.
• •Use a sophisticated and aspirational lexicon. Swap "nice" for "exquisite," "clothes" for "ensembles" or "pieces," and "pretty" for "elegant." This elevates the perceived value of the products.
• •Explicitly mention the fusion of "traditional elements with modern sophistication" in your copy. This appeals to a wider audience that respects heritage but seeks contemporary relevance.
• •Go beyond describing the product's features. Describe how wearing it will make the customer feel: "confident," "graceful," "unforgettable." Connect the garment to the moments and emotions it will be a part of.

Social Perception

A premium, boutique brand specializing in customized Indian ethnic wear, perceived as a source for elegant, well-crafted occasion wear.

Copy Examples

• •Where tradition weaves a tale of modern romance. Our new 'Aahana' lehenga is meticulously handcrafted to make your moments unforgettable. Discover the elegance in every thread. #GlamiqueByGungun #EthnicWear #MadeToOrder #IndianWedding
• •Redefine Your Elegance. From a dream fueled by passion to a collection designed for you. Glamique by Gungun offers made-to-order ethnic wear that blends timeless craftsmanship with contemporary style. Experience luxury that’s crafted, not just created. Shop our new collection now. Discover More
• •The 'Riya' Co-ord Set is our modern ode to classic style. Designed for the woman who navigates the world with grace and confidence, this ensemble features a contemporary silhouette elevated by traditional block-printing techniques. Each piece is made-to-order, ensuring a fit that is uniquely yours. Perfect for festive brunches or evening soirées.
• •An Invitation to Elegance | Inside the Glamique Studio
• •Elegance, Tailored for You. Explore our Made-to-Order Collection.