Brand Tone

aspirational and confident

Brand Values

• •Quality
• •Empowerment
• •Style & Glamour
• •Exclusivity

Best Practices

• •Embrace the Glam and the Hustle: All copy should balance aspirational glamour with an undertone of empowerment and ambition. Use words that evoke both luxury and determination.
• •Focus on the Why: Instead of just listing product features, frame the narrative around how the products help the customer achieve her goals and project a confident image.
• •Maintain a Confident and Assertive Voice: The tone should be bold and self-assured, avoiding overly casual or hesitant language. This reflects the hustle mentality.
• •Use Storytelling: Share stories (even if fictional initially, given the lack of user content) of ambitious women. This will help build a relatable brand narrative.
• •Create a Cohesive Visual Identity: The sophisticated and glamorous tone of the copy should be matched by high-quality, polished visuals across the website and future social media content.

Social Perception

Undeveloped due to limited online presence and user engagement. It is difficult to ascertain public perception, as there is a notable lack of user-generated content, testimonials, or forum discussions about the brand.

Copy Examples

• •Don't just chase your dreams, look the part while you catch them. Our new collection of premium hair extensions is for the woman who hustles with grace and glamour. Elevate your look, empower your ambition. #GlamHustleHair
• •Hustle for the life you want. We've got the glam covered. Shop our collection of luxurious hair and accessories and redefine your style.
• •Accessorize your ambition. This timeless piece adds a touch of sophisticated glamour to any outfit, because every hustler deserves to shine.
• •Subject: For the Go-Getter in You. Inside, discover the secret to a look that's as powerful as your ambition. The Glam Hustle collection is here to match your drive with undeniable style.
• •Glam Hustle Hair & Co. was founded on the belief that every woman deserves to feel confident and glamorous as she pursues her goals. We provide the high-quality hair and accessories to help you look and feel your best, every step of the hustle.