Brand Tone

Empowering, Practical, and Friendly

Brand Values

• •Innovation and Efficiency
• •Empowerment
• •Quality and Consciousness
• •Community
• •Accessibility

Best Practices

• •Lead with the "Why": Always anchor the copy in the brand's origin story and mission. Start with the problem (bulky makeup, no time) and present the product as the innovative solution. This reinforces the practical and empathetic tone.
• •Use "Empowerment" Language: Incorporate keywords like "empower," "confidence," "slay," "redefine," and "effortless" to connect the product's function to the customer's feeling of self-assurance and capability.
• •Stay Benefit-Focused: Instead of just listing features (e.g., "it has four colors"), frame everything as a direct benefit to the customer (e.g., "save space in your purse," "get ready faster," "perfect for travel"). This maintains the practical, problem-solving tone.
• •Maintain a Relatable and Friendly Voice on Socials: Use a conversational style, ask questions, and use relevant emojis on platforms like Instagram and TikTok. Referencing shared experiences ("that 6 PM panic") makes the brand feel more like a friend who "gets it."
• •Consistently Highlight Key Value Props: In every piece of communication possible, reinforce the core values: multi-functional, travel-friendly, cruelty-free, and woman-founded. This repetition builds a strong, memorable brand identity.

Social Perception

The public perceives GlamGalaxyCosmetics as an innovative and practical brand that addresses a real need for convenience in makeup. The appearance on 'Dragons' Den' lends them significant credibility. Customers seem to appreciate the multi-use concept, especially for travel and quick touch-ups. The branding is seen as chic and modern. Their clear messaging around being cruelty-free and founded by a woman who experienced the problem firsthand contributes to a positive and authentic brand image.

Copy Examples

• •Your entire makeup bag. Now in a pen. Juggling a career, a social life, AND a bulky makeup bag? We’ve been there. That’s why we created the 4-in-1 Touch-Up Pen. Your eyeliner, lip liner, brow pencil, and highlighter in one sleek tool. Get ready in 5 minutes, not 25. #GlamOnTheGo #MultitaskingBeauty
• •Office Day to Date Night in 10 seconds flat. That 6 PM panic when you have to go from desk-mode to dazzling? Never again. Our 2-in-1 Lipstick & Gloss duo is the ultimate hack for effortless glam. One side for bold color, one side for high shine. Travel light, glam bright. ✨ #EffortlessBeauty #MakeupHacks #TravelMakeup
• •Stop Carrying a Brick (aka your makeup bag). Life is complicated enough, your beauty routine shouldn't be. Inspired by our founder's struggle with overstuffed luggage, GlamGalaxyCosmetics is designed for YOUR life. Discover our game-changing, travel-friendly tools that save you time, space, and sanity. Reclaim your purse space and simplify your glam.
• •The Only Eyeliner You'll Ever Need. Meet the revolutionary 4-in-1 Eyeliner Pen. With classic Black, versatile Almond, and stunning Jade and Cobalt shades in a single, clickable pen, you can effortlessly switch from a subtle daytime look to a dramatic evening eye. Our cruelty-free formula glides on smoothly and lasts all day. Beauty, reimagined for the modern woman.
• •As Seen on Dragons' Den! The Future of Makeup is Here. Remember the hassle of digging through your purse for the right product? Those days are over. GlamGalaxyCosmetics offers innovative, multi-functional makeup pens that combine your essentials into one. Simplify your routine. Empower your day. Shop the collection that’s redefining convenient beauty.