Brand Tone

Friendly and Approachable, Trendy and Fashion-Forward, Enthusiastic and Upbeat, Helpful and Customer-Centric, Playful and Fun, Empowering

Brand Values

• •Customer Satisfaction
• •Access to Latest Trends
• •Quality Products
• •Small, Women-Owned Business
• •Community Building
• •Authenticity and Self-Love
• •Efficiency

Best Practices

• •Know Your "Fox": Always write with your target audience in mind – trendy, confident women who appreciate a personal touch and value both style and self-expression. Use language and references they connect with.
• •Inject Personality: Don't be afraid to use enthusiastic language, emojis (where appropriate, like social media), and a friendly, conversational style. Let the "Glam" and a bit of the "Fox" (sassy, chic) shine through.
• •Emphasize Key Values: Weave in messages about being women-owned, offering fast shipping, providing access to the latest trends, and promoting self-love/confidence naturally within your copy.
• •Stay Consistent Across Platforms, Adapt the Delivery: While the core tone (friendly, trendy, empowering) should remain, adapt the formality and style for each platform. TikTok can be more playful and informal than an email newsletter or website copy.
• •Listen and Engage: Pay attention to how your customers talk and what they respond to in comments and reviews. Reflect their language and address their interests to keep the conversation authentic and relatable. Use customer testimonials and user-generated content to reinforce the brand's positive perception.

Social Perception

Positive for a Niche Audience, Trusted by its Customers, Seen as a Go-To for Trendy Items, Concerns Raised by BBB, Potential Brand Name Confusion

Copy Examples

• •Instagram Post (New Arrivals): Hello, gorgeous! ✨ Your new obsession just landed at Glamfox! 🔥 Swipe to see the must-have [Product Name] that's turning heads and breaking hearts (in a good way!). Tap the pic to shop now & don't forget to #BeGlamfox! We ship fast from Texas, so you'll be rocking this beauty in no time! 😉
• •Email Subject Line (Sale Promotion): 💖 Spoil Yourself, Fox! 💖 Up to 50% OFF Our Faves Starts NOW! Email Body Snippet: Hey Glam Fam! Ready for a little retail therapy that makes you feel as amazing as you look? Dive into our latest sale and snag those pieces you've been dreaming of. Because you deserve it! Shop happy, look fabulous. XO, The Glamfox Team.
• •TikTok Video Caption (Styling Tip): Transform your Tuesday! 💁‍♀️ Watch how we style our bestselling [Product Name] from day to night! Which look is your fave? Let us know in the comments! 👇 #GlamfoxBoutique #StyleHack #TrendyFashion #ShopSmall #TexasBoutique
• •Website Banner (Highlighting Values): Founded by women, for women. At Glamfox, we bring you the latest trends with a sprinkle of self-love and a whole lot of fabulous. Fast U.S. shipping, because waiting is overrated! Shop consciously, shine brightly. ✨
• •Facebook Post (Community Engagement): Happy Friday, Foxes! 🥂 What Glamfox piece are you rocking this weekend? Share your looks in our VIP group or tag us @BeGlamfox for a chance to be featured! We LOVE seeing how you style your finds. Join our live sale next Tuesday for more exclusive goodies! #GlamfoxVIP #CustomerLove #WeekendStyle