Brand Tone

Elegant & Luxurious, Romantic & Sentimental, Aspirational & Celebratory, Appreciative & Friendly, Informative & Trustworthy

Brand Values

• •Quality & Craftsmanship: Emphasis on "handcrafted" arrangements, "premium Ecuadorian roses," and roses preserved at their "peak beauty."
• •Lasting Beauty & Longevity: The core selling proposition is roses that "last a year" or even up to three years, symbolizing enduring sentiments.
• •Luxury & Elegance: Positioning as a high-end gifting and decor solution.
• •Customer Satisfaction & Creating Memorable Moments: Aiming to provide gifts that "make anyone feel special" and create "unforgettable moments." While some reviews challenge this, their stated intention and many positive reviews support this value.
• •Customization & Personalization: Offering customers the ability to "Design Your Own" arrangements to cater to unique preferences and occasions.
• •Sustainability (mentioned): Their website states that preserved roses are an eco-friendly alternative to traditional flowers.

Best Practices

• •Develop a Tone of Voice Guide: Create a document outlining the core characteristics of your brand's voice (e.g., elegant, romantic, aspirational, warm) with examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Use Evocative & Sensory Language: Incorporate words that appeal to emotions and senses associated with luxury, beauty, and romance (e.g., "exquisite," "radiant," "velvety," "timeless," "cherished," "breathtaking"). Describe the visual appeal and the feeling the product evokes.
• •Focus on "Lasting" & "Everlasting": Consistently highlight the key benefit – the longevity of the roses – and tie it to enduring emotions, memories, and value. Phrases like "beauty that endures," "memories preserved," "a year of elegance" reinforce this.
• •Maintain Visual & Verbal Harmony: Ensure the copy complements the high-quality, luxurious imagery used across all platforms. The words should paint a picture that matches the visual standard set by the product photography and videos.
• •Adapt to the Platform, Not the Core Tone: While the style of communication may vary slightly from a formal website to a trendy TikTok caption, the core tone of elegance, luxury, and heartfelt sentiment should remain consistent. For example, TikTok can be more playful but should still feel premium and aligned with the brand's aspirational nature.

Social Perception

Positive Perception: Many customers perceive Glam Fleur as a provider of beautiful, high-quality, long-lasting luxury rose arrangements perfect for special gifts. They are seen as a way to give a unique and impressive gift that "wows" recipients. The packaging and aesthetic are highly regarded. Negative Perception: A segment of customers has experienced issues with product quality upon delivery (damaged items), items not matching descriptions, and unsatisfactory customer service, leading to frustration. The cost is also a factor, with some TikTok comments noting the products are expensive, though often still acknowledging their beauty. Aspirational Brand: For many, it's seen as a luxury item, a special treat, or a significant gesture for important occasions. Innovative & Modern: The concept of preserved roses that last a year is seen as a novel and appealing alternative to fresh flowers.

Copy Examples

• •Instagram Post (Image: Stunning rose box in a beautifully decorated room): "Elevate your space with timeless elegance. Our luxury preserved roses are more than a gift; they are an enduring statement of beauty and affection, lasting for years, not days. ✨ #GlamFleur #LuxuryRoses #EverlastingLove #HomeDecor #GiftIdeas"
• •Facebook Ad (Targeting: Anniversaries): "Celebrate your forever. Mark another year of cherished moments with a Glam Fleur arrangement that speaks volumes of your enduring love. Handcrafted, real roses, preserved to last as beautifully as your memories. Shop now and make this anniversary unforgettable. 🌹 #AnniversaryGift #PreservedRoses #LuxuryFlowers #RomanticGift #GlamFleur"
• •Product Page Snippet (For a "Design Your Own" option): "Craft your unique expression of love or appreciation. Select from our array of vibrant, real preserved roses and exquisite handcrafted boxes to create a bespoke Glam Fleur masterpiece. A personal touch for an unforgettable gift that lasts over a year. #CustomizeLove #LuxuryGifting #GlamFleurRoses"
• •Email Marketing Subject Line (Promotion): "An Invitation to Everlasting Elegance: Discover Glam Fleur's New Collection + Special Offer Inside" *(Body Snippet):* "Indulge in the art of luxurious gifting. Glam Fleur presents its latest collection of meticulously preserved roses, designed to capture breathtaking beauty that endures. For a limited time, experience the magic with an exclusive [discount/offer]."
• •TikTok Video Caption (Video: Unboxing a vibrant arrangement): "That feeling when your roses last ALL YEAR LONG! 🤩 Spoil yourself or someone special with the gift of everlasting beauty. These are 100% real roses! #GlamFleur #PreservedRoses #LuxuryGift #FlowerGoals #UnboxingMagic"