Brand Tone

Celebratory & Fun, Affectionate & Adoring, Trendy & Stylish, Accessible & Value-Oriented, Playful

Brand Values

• •Celebration
• •Quality & Affordability
• •Style & Adorableness
• •Customer Focus

Best Practices

• •Highlight Affordability without Undermining Quality: When mentioning price or sales, frame it as affordable glam or style that doesn't break the bank, ensuring that the perception of quality remains.
• •Use playful and affectionate language to resonate with parents and grandparents.
• •Emphasize the celebration of milestones and special occasions in your copy.
• •Incorporate trendy and stylish keywords to attract the target audience.
• •Showcase the unique and internationally sourced nature of the products.

Social Perception

Emerging Brand, Positive (from limited data), Associated with Glam Grandparenting/Parenting (on TikTok), Seen as a Source for Specific Items

Copy Examples

• •Celebrate them the GLAM BAM way!
• •Affordable glam, delivered.
• •It's all about peace, love & sunshine! (for flower power sunglasses)
• •GlamBamBaby was founded in 2021 with the idea of creating a boutique for celebrating baby occasions in a GLAM BAM way.
• •Offering quality, affordable items and celebrating in style that does not cost a fortune.