Brand Tone

Family-Friendly, Educational & Informative, Engaging & Playful, Approachable & Community-Focused, Trustworthy & Established, Nostalgic (especially for craft kits)

Brand Values

• •Fun and Enjoyment
• •Education and Development
• •Family and Togetherness
• •Quality and Originality
• •Creativity and Imagination
• •Canadian Heritage
• •Social Responsibility
• •Sustainability

Best Practices

• •Always Prioritize Family-Friendliness: Ensure all language, imagery, and themes are appropriate and welcoming to families with children of various ages.
• •Balance Fun with Educational Value: Highlight the enjoyment factor of the games while clearly communicating any learning benefits or skills developed. Avoid overly academic or dry language.
• •Use Inclusive and Engaging Language: Employ words that invite participation and create a sense of excitement (e.g., "discover," "explore," "imagine," "join the fun"). Address the audience directly when appropriate.
• •Maintain an Authentic Canadian Voice: Subtly weave in references to Canadian heritage or manufacturing where relevant and natural. This reinforces a key brand value and differentiator.
• •Showcase Real-Life Scenarios and Benefits: Focus on the experiences the games create (e.g., laughter, bonding, learning moments) rather than just product features. Use storytelling to connect emotionally with the audience.

Social Perception

Éditions Gladius is generally perceived as a reputable and trusted Canadian company that produces high-quality, enjoyable, and educational games for families. They are seen as a brand that promotes family bonding and learning through play. Their commitment to local manufacturing and community involvement contributes positively to their image. The brand evokes a sense of nostalgia and traditional play values for some, while also innovating with new game concepts.

Copy Examples

• •Headline for a new family board game: "Gather 'Round for Adventure! Discover [Game Name] – Your Family's Next Favorite Game Night."
• •Social media post for an educational toy: "Learning is an adventure! 🚀 Our [Toy Name] helps little explorers develop [Skill 1] and [Skill 2] all while having a blast. Made with care in Canada! #EducationalToys #PlayAndLearn #CanadianMade"
• •Product description intro for a craft kit: "Unleash your inner artist and create something magical! ✨ Our [Craft Kit Name] is packed with everything you need to spark imagination and make memories. Perfect for rainy days or a quiet afternoon of fun."
• •Email subject line for a holiday promotion: "Make This Holiday Unforgettable! Fun & Games for the Whole Family from Gladius."
• •About Us snippet for a brochure: "For over 25 years, Gladius has been passionately crafting games that bring families together. From our design table in Quebec to your home, we pour fun and learning into every box. Because we believe playtime is precious."