Brand Tone

Playful and Engaging, Clear and Approachable, Innovative and Clever, Minimalist and Design-Forward, Enthusiastic and Passionate

Brand Values

• •Fun and Delight
• •Screenless Interaction
• •Good Design
• •Simplicity and Accessibility
• •Creativity and Innovation
• •Family-Friendliness
• •Quality

Best Practices

• •Always Lead with "Fun": Ensure the playful and enjoyable aspect of the products is at the forefront of most communications. Use words that evoke excitement, delight, and engagement.
• •Keep it Clear and Simple: Avoid jargon or overly complex language. Explain concepts (like game mechanics) in an accessible way, just like in the "how-to" videos.
• •Highlight "Design-Forward" and "Analog": Subtly weave in the quality of design and the benefit of screen-free interaction. Emphasize the tactile nature of the products.
• •Use an Enthusiastic and Approachable Voice: Write as if you're excitedly sharing something cool with a friend. Let Tom and Sarah Brinton's passion shine through.
• •Incorporate a "Clever" Element (where appropriate): Reflect the innovative nature of the products by using witty or smart phrasing occasionally, reinforcing the brand's ingenuity.

Social Perception

Positive and Appreciative, Niche Appeal with Broader Potential, Innovative and Refreshing, Engaging Creator Presence

Copy Examples

• •Ad for Paper Apps™ DUNGEON: "Tired of screens? Unleash your inner adventurer with Paper Apps™ DUNGEON! All you need is this notebook and a pencil (our d6 pencil is pretty neat, too!). Roll, explore, conquer. Fun by design, adventure by you. Get yours and start your quest today! #GladdenDesign #PaperApps #ScreenFreeFun #DungeonCrawl"
• •Instagram Post for a New Game Launch: "✨ Get Ready to Roll! ✨ We've been buzzing in the studio, and something NEW and wonderfully analog is coming your way! Think simple rules, big fun, and that satisfying pencil-on-paper feeling. Can you guess what kind of adventure we're designing next? #FunByDesign #GladdenDesign #TabletopGames #AnalogGaming #NewCollection"
• •Tweet about the TO•DO Paper App™: "Conquer your tasks the fun way! Our Paper Apps™ TO•DO notebook gamifies your productivity. Roll for your next task, roll for your work duration, and even roll for a break! Who knew checklists could be this delightful? 😉 #ProductivityHacks #GamifyYourLife #ToDoList #GladdenDesign"
• •Website Banner for GOLF Paper App™: "Tee off anytime, anywhere! ⛳ Gladden Design's Paper Apps™ GOLF brings the fairway to your fingertips. Minimalist design, maximum fun. Grab your pencil-dice and play a round! #PaperGolf #AnalogGames #FunByDesign"
• •YouTube Video Description Snippet: "Welcome to Gladden Design! We believe in 'Fun by Design,' creating awesome analog games that get you off your screens and into a world of playful challenge. In this video, Tom shows you just how easy it is to get started with [Game Name]..."