Brand Tone

Informative, customer-centric, reassuring, tech-forward, and quality-oriented.

Brand Values

• •Reliability and Trustworthiness
• •Innovation and Technology
• •Customer Satisfaction & Support
• •Safety and Peace of Mind
• •Value

Best Practices

• •Maintain a customer-centric approach by highlighting testimonials and addressing customer concerns.
• •Emphasize the reliability and trustworthiness of the product by showcasing features like loop recording and G-sensors.
• •Focus on innovation and technology by highlighting advanced features like 4K resolution and night vision.
• •Reinforce safety and peace of mind by positioning the dashcams as tools for enhancing driver safety and security.
• •Highlight the value proposition of the product by emphasizing its feature-rich design at a competitive price point.

Social Perception

GKU is perceived as offering good quality products for the price, providing reliable recording and clear video footage, having responsive customer service, and being easy to install and use.

Copy Examples

• •"Let our customers speak for us! See why drivers trust GKU dashcams for reliable recording and peace of mind."
• •"Experience the road in stunning 4K Ultra HD with GKU's innovative dashcam technology. Drive safer, drive smarter."
• •"At GKU, we're committed to providing dependable smart driving recorders. Our customer support team is here to assist you every step of the way."
• •"Safeguard essential evidence with GKU dashcams. Featuring loop recording and G-sensors, you can drive with confidence knowing you're protected."
• •"GKU dashcams offer feature-rich products at a competitive price point. Get the best value for your money without sacrificing quality or performance."