Brand Tone

Aspirational, health-conscious, and supportive, using professional yet accessible language to educate consumers and encourage well-being and productivity.

Brand Values

• •Health and Well-being
• •Quality and Durability
• •Affordability and Accessibility
• •Customer Support
• •Innovation

Best Practices

• •Segment content by specific brand identity, ensuring the tone and values align with either ergonomic furniture or dash cams.
• •Lead with the brand's core value proposition, emphasizing health and productivity benefits for ergonomic furniture.
• •Consistently use brand-specific keywords such as "ergonomic," "standing desk," "well-being," "productivity," and "comfort."
• •Leverage social proof and customer testimonials to build trust, highlighting product quality and responsive customer service.
• •Maintain clear, inspiring calls to action that encourage users to "Transform Your Workspace" or "Invest in Your Well-being."

Social Perception

Customers perceive the brand as a provider of high-quality, effective ergonomic solutions that improve work-from-home and studio experiences. It is seen as a worthwhile investment for health and comfort, bolstered by a trustworthy and customer-centric image due to its 30-day free trial and responsive support.

Copy Examples

• •Don't just work. Thrive. The GKU ProLift desk transforms your space into a hub of well-being and productivity.
• •Your body wasn't designed for a 9-to-5 seated marathon. Energize your workday, improve your posture, and feel the difference with a GKU standing desk. Your future self will thank you.
• •Engineered for your health, designed for your workflow. Our SmartUp V3 desk features a whisper-quiet motor and four memory settings, making the transition to a healthier work style seamless. It's not just furniture; it's an investment in your daily well-being.
• •Is your office chair causing more pain than productivity? Reimagine your workspace with ergonomic solutions that support your body and inspire your mind. Discover how GKU is making healthier work accessible to every Australian.
• •Feel the post-work ache disappearing. With the GKU ergonomic desk, you're not just buying a desk, you're investing in more energetic evenings and pain-free weekends.