Brand Tone

Professional, Authoritative, Supportive, Trustworthy, and Modernizing

Brand Values

• •Experience and Expertise
• •Quality and Reliability
• •Professionalism and Assistance
• •Service to the Legal Community
• •Tradition and Family Legacy

Best Practices

• •Emphasize the brand's long-standing experience (over 40 years) to build trust and authority.
• •Consistently mention the foundation by Raffaele Sauzano to reinforce the family legacy and tradition.
• •Highlight the brand's role as a 'punto di riferimento' (reference point) in the legal sector.
• •Showcase the wide range of products and services to position the brand as a one-stop-shop for legal needs.
• •Always provide assistance and support to all customers.

Social Perception

Established and Respected, Resourceful and Comprehensive, Trustworthy, Leader in the Legal Community.

Copy Examples

• •"For over 40 years, Sauzano Edizioni Giuridiche has been the trusted partner for legal professionals and students. Founded by Raffaele Sauzano, we continue to provide quality, assistance, and professionalism for all your legal needs."
• •"Navigating the 'Cartabia' reform? Explore our best-selling legal texts and stay ahead with the latest updates in civil and procedural codes."
• •"Need a secure Aruba PEC or digital signature? We offer reliable digital solutions for professionals and private individuals, ensuring seamless compliance."
• •"Always at the service of professionals and students, we provide support in every need related to the legal sector. Contact us and discover what is new."
• •"Secure online payments and installment options with Klarna make accessing essential legal resources easier than ever. Shop with confidence at Libreria Giuridica Sauzano."