Brand Tone

Artistic & Creative, Personal & Celebratory, Appreciative & Customer-Focused, Passionate

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Personalization & Customization
• •Joy & Celebration
• •Creativity & Artistry

Best Practices

• •Focus on Celebration and Joy: Always tie your products back to the happy moments they enhance. Use words that evoke positive emotions.
• •Highlight Craftsmanship and Artistry: Emphasize the skill, care, and creativity that go into each creation. Use descriptive language that appeals to the senses (e.g., "velvety frosting," "intricate sugar flowers").
• •Maintain a Warm and Approachable Voice: Be friendly, personal, and engaging in all communications. Address your audience directly and make them feel valued.
• •Show, Don't Just Tell: Use vivid imagery in your text (complementing your actual product photos) to help customers imagine the beauty and taste of your delights.
• •Be Grateful and Customer-Centric: Regularly express appreciation for your customers and showcase how your products meet their specific needs and desires for their special occasions.

Social Perception

Mimi Delights is perceived as a high-quality artisan bakery that creates beautiful and tasty custom treats. Customers view the brand as reliable, talented, and easy to work with. There is a strong positive sentiment regarding both the product quality (taste and aesthetics) and customer service. The brand is associated with special occasions and bringing joy to celebrations.

Copy Examples

• •Unveiling our latest sweet masterpiece! ✨ Crafted with love and a sprinkle of magic for a very special celebration. What dream cake can we create for you? #MimiDelights #CustomCakesOttawa #CakeArt #CelebrationStartsHere #OttawaBaker
• •Your dream wedding deserves a dream cake. At Mimi Delights, we pour our hearts into creating breathtaking and delicious centrepieces that tell your unique love story. Let's bake your happily ever after. Contact us for a consultation! #MimiDelightsWeddings #OttawaWeddingCakes #BespokeCakes #SweetBeginnings #OttawaBrides
• •Welcome to Mimi Delights, where every occasion is a reason to celebrate with something sweet and spectacular! From custom birthday cakes to elegant wedding creations, we bake your moments memorable. Taste the artistry.
• •A little peek into the magic today! 👩‍🍳 Getting these beauties ready to bring smiles. So much passion in every swirl and sprinkle. Who’s ready for a treat? #BakeryLife #MimiDelightsOttawa #CakeDecorating #PassionForBaking #OttawaSweets
• •Make your [Holiday Name] gatherings even sweeter with Mimi Delights! Our festive collection is designed to add a touch of handmade joy to your celebrations. Pre-order your delightful treats today and let us handle the sweet details! #HolidayBaking #MimiDelights #FestiveTreats #OttawaFoodies #CelebrateWithUs