Tono de Marca

authentic, passionate, and approachable

Valores de Marca

• •Craftsmanship and Quality
• •Creativity and Passion
• •Natural and Authentic Materials
• •Family and Togetherness
• •Customer Connection

Mejores Prácticas

• •Tell Your Story Consistently: Always refer back to the brand's origin story of passion and creativity. This personal narrative is a powerful tool for building an emotional connection with your audience.
• •Use "We" and "Our": Consistently use first-person plural pronouns to reinforce the image of a couple-run business. This makes the brand feel more personal and approachable.
• •Highlight the "Handcrafted" Aspect: In all copy, emphasize that the products are made by hand. Use words like "meticulously," "artisanal," and "unique" to convey quality and craftsmanship.
• •Maintain a Friendly and Grateful Tone: Continue to express gratitude to your customers and followers. Simple phrases like "Thank you for your support" can go a long way in building a loyal community.
• •Show, Don't Just Tell, on Social Media: Use video and high-quality images to showcase the woodworking process. This visually reinforces the brand's values of craftsmanship and passion and makes the content more engaging.

Percepción Social

small, artisanal business with a personal touch

Ejemplos de Copy

• •From Our Hands to Your Home. It started as a shared passion, a creative escape. Now, we pour that same love and dedication into every handcrafted charcuterie board we make. Discover the beauty of natural hardwood and bring a piece of our story into your kitchen. #GJDesigns #Woodworking #Handcrafted
• •Product Name: The 'Artisan's Choice' Walnut and Maple Edge Grain Cutting Board. Description: More than just a cutting board, this is a centerpiece. Meticulously handcrafted from premium walnut and maple, this board is where our passion for woodworking meets everyday function. Perfect for your daily prep or for presenting your finest charcuterie. Treated with food-grade mineral oil to let the natural beauty of the wood shine through.
• •Image: A photo of Gene and Jessica working in their woodshop. Caption: This is us, Gene and Jessica. GJ Designs isn't just a business for us; it's our creative sanctuary. It's where we create together, turning beautiful hardwoods into pieces you can enjoy for years to come. Thank you for being a part of our journey. #SmallBusiness #WoodworkingCouple #HandmadeWithLove
• •Headline: The Gift of a Story. Body: This holiday season, give more than just a gift. Give a piece of handcrafted artistry. Each of our serving boards is made with passion and precision, ready to be at the center of your family's gatherings. Order by [Date] for guaranteed holiday delivery.
• •Video shows the process of a board being made, from rough-cut wood to the final oiled product. On-screen text: From our workshop to your kitchen. Voiceover/Music: An upbeat, inspirational track. Caption: We love turning natural wood into something beautiful. This is how we do it. #woodworking #charcuterieboard #smallbusiness #handcrafted #satisfying