Brand Tone

Caring and Trustworthy, Educational, Personal and Relatable, Premium and Quality-Focused, Positive and Reassuring.

Brand Values

• •Natural Wellness
• •Efficacy and Trust
• •Transparency
• •Empathy and Love for Pets
• •Sustainability and Ethics

Best Practices

• •Lead with Empathy: Always frame the copy from a place of understanding the pet owner's concerns and love for their animal. Use phrases like "We know it's hard to see them..." or "For your loyal companion..."
• •Balance Emotion with Science: Combine the personal, caring tone with reassuring, authoritative language. Mention "vet-formulated," "backed by science," and specific, beneficial ingredients to build trust and credibility.
• •Use "We" and "Your": Write as if you are a knowledgeable friend. Use "we" to talk about Gizzls' process and beliefs (e.g., "We hand-bake our treats...") and "your" to speak directly to the customer about their pet (e.g., "to support your dog's health...").
• •Tell the "Why" Behind the "What": Don't just list ingredients; explain their purpose. For example, instead of "Contains chamomile," write "With calming chamomile to help soothe anxious days." This educates the customer and reinforces the brand's value.
• •Maintain a Positive, Solution-Oriented Vocabulary: Use uplifting and reassuring words. Focus on the positive outcomes Taha —"happy," "healthy," "calm," "comfort," "wellness," "zen" Taha —rather than dwelling on the problem. Frame the products as the key to a better, happier life for the pet.

Social Perception

Gizzls is perceived by the public as a high-quality, effective, and trustworthy brand. Customers view it as a go-to solution for specific pet ailments, especially anxiety and joint pain. The personal story behind the brand resonates with pet owners, making them feel that Gizzls genuinely cares. The price point is likely perceived as premium, but customers justify it with the quality of the ingredients and the positive results they see in their pets. The brand is seen not just as a treat-maker, but as a partner in a pet's overall health and wellness journey.

Copy Examples

• •Find their calm, naturally. From firework jitters to separation stress, some days are tough on our best friends. Our Calming Soft Bites are hand-baked with passionflower and chamomile to help your dog find their inner zen. Because a relaxed pup means a happy home. Tap to shop the peace of mind. #Gizzls #CalmingDogTreats #NaturalPetCare #DogAnxiety
• •The treat that does more. Why settle for just a snack? Our Liver & Blueberry Chewy Treats are packed with wholesome goodness. You get the rich, savoury taste dogs crave, plus the natural antioxidant power of blueberries. It’s not just a treat; it’s head-to-tail support in every bite. #DogSupplements #HealthyDogTreats #GizzlsUK
• •Baked by hand. Backed by science. Loved by dogs. Explore Our Vet-Formulated Ranges
• •Is your dog feeling their age? A little help for their hips. Give your loyal companion the joint support they deserve with our vet-formulated mobility supplements...
• •For the love of happy tummies. Introducing our new Gut Support bites! Developed with pet nutritionists, this unique blend of adaptogens and herbs promotes a healthy digestive system. We combine tasty free-range ostrich with slippery elm and marshmallow root to settle gurgly tummies and support nutrient absorption. Because your pet’s best life starts from within.