Brand Tone

Empowering, Educational, Discreet, and Professional, focusing on wellness, pleasure, and safety while avoiding obscenity.

Brand Values

• •Confidentiality and Privacy
• •Safety and Trust
• •Education and Destigmatization
• •Inclusivity
• •Entrepreneurial Resilience

Best Practices

• •Prioritize Education Over Erotica: All copywriting should maintain an educational and wellness-focused tone, avoiding language or imagery that could be perceived as obscene.
• •Lead with Trust and Safety: Consistently reinforce core values of privacy and security by mentioning "discreet shipping," "confidential," and "body-safe materials" across all communications.
• •Maintain an Empowering and Inclusive Voice: Use inclusive language that speaks to a diverse audience, adopting an encouraging and supportive tone to guide users on their personal wellness journey.
• •Leverage the "Shark Tank" Credibility: Continuously use the "As seen on Shark Tank India" badge as a stamp of legitimacy, framing it as a story of a mission-driven startup gaining a national platform.
• •Create a Content Pillar Document: Develop an internal guide defining the brand's tone (empowering, educational, discreet) and values to ensure unified and consistent brand voice across all content creators.

Social Perception

Gizmoswala is perceived as a credible, pioneering, and legitimate brand in a conservative market. They are seen as advocates for sexual wellness, actively educating the public, and are rated as trustworthy and reliable, differentiating them from anonymous sellers.

Copy Examples

• •What does 'body-safe' actually mean? It means materials like 100% medical-grade silicone that are non-porous, phthalate-free, and hygienic. Your wellness journey deserves nothing less. Explore our curated, safe collection. #SexualWellness #SelfCare #SafeIsSexy
• •Rediscover intimacy, together. Gizmoswala offers a curated world of pleasure, delivered with 100% discretion. Your secret is safe with us.
• •Wellness Wednesday ✨ Explore New Arrivals Inside.
• •As seen on Shark Tank India. India's trusted space for sexual wellness. Shop with confidence and complete privacy.
• •It's time we talked openly about pleasure. Join our community for live Q&As with wellness experts and bust myths around sexual health. #Gizmoswala #BreakTheTaboo