Tono de Marca

transactional and product-focused

Valores de Marca

• •Variety and Accessibility
• •Value
• •Growth and Service (Aspirational)

Mejores Prácticas

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's personality. Include columns for 'We Are' (e.g., 'Helpful, Witty, Simple') and 'We Are Not' (e.g., 'Technical, Exclusive, Complicated'). This will serve as a guide for anyone creating content.
• •Focus on 'Why,' Not Just 'What': Instead of just listing product features, explain the benefits. Don't just sell a '5-burner propane gas grill'; sell 'the power to host unforgettable backyard feasts for all your friends and family.'
• •Create a Consistent Social Media Persona: Once social media accounts are established, maintain a consistent personality. If the brand is playful and helpful on Instagram, it should be the same on Facebook and any other platform. This includes the style of images, the way you write captions, and how you interact with comments.
• •Tell Customer Stories: Encourage reviews and testimonials. Share user-generated content (with permission). This not only builds social proof but also allows the authentic voice of satisfied customers to become part of the brand's narrative.
• •Train Your Team: Anyone who interacts with customers—from customer service to marketing—should understand and be able to replicate the brand's tone. Consistent messaging across all touchpoints is key to building a strong, recognizable brand identity.

Percepción Social

neutral or non-existent

Ejemplos de Copy

• •Tired of a dozen open tabs to find what you need? From the latest tech to genius kitchen hacks, Gizmo's Gadgets brings the brilliant, the practical, and the fun, all to one place. Your life, simplified. #FindYourGizmo
• •Subject: Your Kitchen Just Got a Major Upgrade! Body: "Meet the new Turbo-Blend 5000. It doesn’t just blend; it pulverizes, purees, and transforms your ingredients with the press of a button. Smoothies have never been smoother. Healthy just got a whole lot easier. Get yours and taste the difference."
• •We're Gizmo's Gadgets, and we're obsessed with finding 'that thing' that makes your day better. Whether it's a gadget that solves a nagging problem, a toy that sparks joy, or a tool that unleashes your creativity, we believe a little ingenuity can make a big difference. We're your friendly neighborhood curator of cool, dedicated to bringing you the best finds from around the world.
• •More than just the time. This is your life, on your wrist. Track your fitness goals, answer calls on the go, and stay connected to what matters most. With a sleek design and an intuitive interface, our new smartwatch is the perfect partner for your busiest days and your most ambitious adventures. Ready to level up your day?
• •Gadgets for glorious summer days! ☀️ From portable speakers for your beach trips to high-tech coolers for your backyard BBQs, get everything you need for the perfect sunny season. Shop our summer collection now and save!