Tono de Marca

sophisticated elegance and authenticity, aspirational, refined and informative, storytelling

Valores de Marca

• •Artisanal Craftsmanship
• •Authenticity and Quality
• •Sustainability and Ethical Practices
• •Heritage and Timelessness

Mejores Prácticas

• •Emphasize Storytelling: Every piece of copy should tell a part of the Giwwra story, whether it's about the material's origin, the artisan's skill, or the cultural heritage of the craft.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics ("unparalleled softness," "whisper-soft touch"), the look of the products ("luminous sheen," "breathtaking works of functional art"), and the overall sense of luxury and timelessness.
• •Highlight a Commitment to Ethics: Consistently integrate messaging about sustainability, ethical sourcing, and support for artisan communities into your copy to reinforce these core brand values.
• •Maintain a Refined and Educational Tone: The language should always be sophisticated and respectful of the craft. Avoid slang or overly casual phrasing. Aim to inform and educate the customer about the value and uniqueness of the products.
• •Be Consistent Across All Channels: Whether it's a product description, a blog post, or a social media update, the tone, and values projected should be uniform to build a strong, recognizable brand identity.

Percepción Social

a purveyor of high-quality, artisanal luxury goods, niche, premium brand, appealing to conscious consumers who value authenticity, craftsmanship, and the story behind a product

Ejemplos de Copy

• •Drape yourself in a story centuries in the making. Our new Kalamkari Premium Cashmere Stole is more than an accessory; it's a masterpiece of handwoven heritage, brought to life by the skilled artisans of the Kashmir Valley. Experience the whisper-soft touch of pure, ethically sourced cashmere. #Giwwra #ArtisanalLuxury #Handwoven
• •Luxury that honors the earth. At Giwwra, we are committed to sustainable practices that respect our planet and empower our artisans. Discover our collection of timeless pashmina, cashmere, and silk, crafted with integrity. #SustainableFashion #EthicalLuxury
• •From the high plateaus of the Himalayas to your wardrobe, every Giwwra piece carries a legacy of unparalleled craftsmanship. This week, we invite you to explore the stories of the master weavers who pour their heart and soul into each creation. Discover 'The Artisans Behind the Masterpieces' and connect with the soul of luxury.
• •The embodiment of timeless elegance, our Pure Silk Jamawar Wrap is the result of 35 days of meticulous hand-weaving. Spun from the finest silk and woven in the traditional Jamawar technique, its intricate patterns and luminous sheen are a testament to an art form passed down through generations. A piece to be treasured for a lifetime.
• •Redefine elegance. Our Classic Checks Fine Cashmere Wrap offers a touch of refined sophistication for the modern man. Handwoven from the world's finest cashmere, it provides exceptional warmth and a distinguished look. Elevate your style with a piece that is both timeless and authentic.