Brand Tone

Aspirational yet accessible, balancing a professional, high-quality positioning with a friendly, encouraging, and passionate voice.

Brand Values

• •Quality
• •Simplicity
• •Enjoyment & Satisfaction
• •Swedish Identity
• •Results-Oriented

Best Practices

• •Always Pair Quality with Simplicity: Never mention "premium" or "professional" quality without also highlighting how "easy," "simple," or "fast" the product is to use. This combination is your unique selling proposition.
• •Lead with the "Finish": In headlines and social media hooks, focus on the end result—the shine, the protection, the "wow" factor. The technical details (like pH-neutral) should then be used to support and justify that beautiful result.
• •Use "Enkelt och Roligt" (Simple and Fun) as a Filter: Before publishing any copy, ask: "Does this make car care sound simple and fun?" If the language is overly technical or makes the process sound like a chore, revise it.
• •Leverage the Swedish Identity Subtly: Mention "Swedish car care" or "Designed in Sweden" in key areas like the website bio and ad campaigns. This builds trust and implies quality without needing to be in every single post. Use it to frame the brand's commitment to clean, effective results.
• •Write for Visuals: Your copy should complement your strong visual content on Instagram and TikTok. Use short, impactful captions. Ask questions to engage your audience ("What are you cleaning this weekend?") and use descriptive words that evoke the sensory experience of car cleaning (e.g., "smooth finish," "deep gloss," "satisfying foam").

Social Perception

An emerging player with visually driven appeal, perceived as modern and in tune with social media trends, garnering positive but limited feedback due to its niche or growth phase.

Copy Examples

• •Don't just wash your car. Protect it. Our Ocean Blue Ceramic Quick Coat delivers a deep, glossy finish and hydrophobic protection that makes rain the best part of your day. Simple to apply, stunning to behold. That's the GIWAUTOPART finish. #CarCare #Detailing #MadeInSweden #CeramicCoating #Giwautopart
• •Tired of complicated car care? We believe achieving a professional shine should be simple and fun. Our Standardpaket includes everything you need to get started: a pH-neutral shampoo, a powerful degreaser, and a premium wash mitt. Get free shipping on orders over 999kr and rediscover the joy of a perfectly clean car. #Bilvård #EnkeltOchRoligt #Giwautopart
• •Quality You Can See. Simplicity You'll Love. GIWAUTOPART is the Swedish car care brand dedicated to making a brilliant finish easy and enjoyable for everyone.
• •Melt away road grime and dirt with Inception. Our concentrated alkaline degreaser is engineered for powerful cleaning performance while being safe on your vehicle's surfaces when used as directed. It’s the first step to a flawless finish, making the rest of your wash easier and more effective. Dilute it to fit the job and watch the dirt disappear. High performance, made simple.
• •That shine though 👀 #carcleaning #satisfying #oddlysatisfying #bilvård #giwautopart