Brand Tone

Friendly, Professional, and Empowering.

Brand Values

• •Expertise and Quality
• •Customer-Centric Service
• •Authenticity and Trust
• •Empowerment and Confidence
• •Community Building

Best Practices

• •Lead with a Personal, Friendly Voice: Always write as if you're offering advice to a friend. Use "you" and "we" to create a direct and personal connection. Avoid overly corporate or formal language.
• •Highlight Expertise with a Helpful Tone: When sharing tips or product information, explain the why behind it. Frame expert advice as a way to empower the customer, not just to showcase knowledge. For example, instead of "This foundation has a matte finish," try "Choose this foundation for a beautiful matte finish that controls shine all day."
• •Incorporate User-Generated Content and Testimonials: Regularly share reviews and photos from happy clients. This reinforces the brand's value of community and trust, and lets authentic customer voices speak for the brand's quality.
• •Maintain a Consistent Visual Identity: Ensure that the friendly, professional, and empowering tone is reflected in all visuals. Use high-quality, bright photos and videos that showcase real people and relatable makeup looks. A consistent aesthetic reinforces the brand message.
• •End with an Empowering Call-to-Action: Encourage engagement and action with positive and uplifting language. Instead of a simple "Shop Now," consider phrases like "Discover Your New Favorite," "Start Your Beauty Journey," or "Let's Create Your Look."

Social Perception

Give Us Beauty is perceived by the public as a highly reputable and trustworthy brand. Customers view it as a go-to source for both quality beauty products and expert makeup services. The personal touch of the founder, Grainne McCoy, is a significant factor in this positive perception, making the brand feel more authentic and approachable than larger, more impersonal corporations. It is seen as a reliable business with a strong local presence and the potential for significant growth. The brand is highly recommended for its professional yet friendly service and the quality of its offerings.

Copy Examples

• •Headline: Unlock Your Inner Artist. Body: "Struggling to master that perfect winged liner? Our one-to-one makeup lessons with our pro artists will guide you step-by-step. We'll dive into techniques tailored to your unique features, so you can leave feeling confident and ready to create any look. Book your personalized session and let's make beauty fun!"
• •Headline: The Secret to Flawless Skin is Here. Body: "Meet your new holy grail: the [Product Name]. We’ve handpicked this because we believe in products that deliver. Say goodbye to [Problem] and hello to radiant, healthy-looking skin. Trust us, your makeup bag will thank you. Shop the collection now."
• •Headline: Your Big Day, Our Expert Touch. Body: "Your wedding is a once-in-a-lifetime moment, and you deserve to look and feel absolutely breathtaking. Our bridal makeup service is more than just an application; it’s a personalized experience to create the perfect, long-lasting look that enhances your natural beauty. Let us be part of your special day. Enquire for bridal bookings."
• •Headline: From Our Studio to Your Home. Body: "Can't make it to our Newry studio? We’ve bottled up the Give Us Beauty magic for you. Explore our online store for a curated selection of top brands and our very own line of professional brushes. Get expert-approved beauty delivered right to your door."
• •Headline: Feel Fabulous. Feel Confident. Feel You. Body: "Beauty isn’t about changing who you are, it's about enhancing the incredible person you already are. Whether it's through a bold new lipstick or learning a new skincare routine, we're here to help you feel like the best version of yourself. #GiveUsBeauty"