Brand Tone

Warm, cheerful, caring, and personal

Brand Values

• •Thoughtfulness & Care: The primary mission is to brighten lives with thoughtfully curated gift boxes.
• •Happiness & Joy: The brand aims to spread happiness and make loved ones smile.
• •Personal Connection: Stemming from a personal gesture, the brand emphasizes sending love and letting people know they are thought of.
• •Quality & Handmade: They highlight that gift boxes are handmade, packaged in California, and include fresh treats, ensuring high quality and attention to detail.
• •Support Small Business: The brand identifies as a female-owned small business.

Best Practices

• •Embrace Empathetic Language: Always write from a place of understanding and care. Use words that convey warmth, comfort, and happiness.
• •Tell the Story: Continue to weave in the founder's personal story and the "why" behind Give Sunshine. This reinforces authenticity and connection.
• •Focus on the Recipient's Experience: Highlight the joy and positive feelings the gift box will bring to the person receiving it.
• •Use Bright and Cheerful Vocabulary: Incorporate words like "sunshine," "brighten," "joy," "happy," "smile," "warmth," and "care" consistently.
• •Maintain a Personal Touch: Even in more general communications, strive for a tone that feels like it's coming from a caring friend rather than a faceless corporation. Encourage sharing personal messages with the gifts.

Social Perception

Customers and the public generally perceive Give Sunshine as a brand that delivers on its promise of sending cheerful and thoughtful gifts. They are seen as a source for unique care packages that can genuinely lift someone's spirits. The personal story of the founder resonates with customers, adding a layer of authenticity and relatability. The brand is often associated with positive emotions like happiness, comfort, and care. While most experiences are positive, some isolated negative reviews regarding shipping and customer service exist.

Copy Examples

• •For a "Thinking of You" box: "Brighten someone's day, just because. Our 'Little Box of Sunshine' is packed with handmade goodies to let them know they're on your mind and in your heart. Send a warm hug, delivered."
• •For a "Get Well Soon" box: "Sending a little sunshine to help them heal. This curated care package is filled with comforting treats and soothing essentials to bring a smile during recovery. Wishing them a speedy return to sunshine-filled days."
• •For a Birthday Box: "Make their birthday sparkle! Our celebratory 'Happy Day' box is brimming with joyful surprises and delicious treats, handcrafted with love in California. It's sunshine in a box, for their special day!"
• •General Social Media Post: "Who needs a little sunshine today? ☀️ Our mission is to spread joy, one carefully curated gift box at a time. Each item is chosen to brighten a moment and send a smile. Tag someone who deserves a box of happiness! #GiveSunshine #SpreadJoy #CarePackage"
• •Email Subject Line for a Promotion: "Send a Smile: 15% Off All Sunshine Boxes This Week!" Email Body Snippet: "Life has its cloudy days, but you can be the sunshine. At Give Sunshine, we pour our hearts into creating gift boxes that feel like a warm embrace. From our California kitchen to their doorstep, each handmade treat and thoughtful gift is a reminder that someone cares..."