Brand Tone

irreverent, passionate, direct, and humorous, blending a bold, no-nonsense attitude with a deep commitment to environmentalism and animal welfare, all delivered with a light-hearted, conversational style.

Brand Values

• •Sustainability & Environmental Responsibility
• •Animal Welfare & Charity
• •Quality & Transparency
• •Community & Action

Best Practices

• •Embrace the Edge: Do not shy away from the brand's bold name and direct tone. Use humor, puns, and straightforward language. The voice is your biggest differentiatorown it.
• •Lead with the 'Why': Every piece of copy should connect back to the mission. Whether it is about environmental impact or animal rescue, reinforce the bigger purpose behind the purchase. This transforms a functional product into a meaningful choice.
• •Balance Passion with Playfulness: The mission is serious, but the tone does not have to be. Pair passionate statements about changing the world with friendly, humorous, and even self-aware language. This makes the brand relatable and inspiring, not preachy.
• •Be Unapologetically Transparent: Use specifics. Mention the 'TÜV AUSTRIA Home Compost Certification,' the '10% of profits,' the 'plant-based materials,' and the 'recycled packaging.' This builds credibility and justifies the premium price.
• •Speak to the Community, Not at Them: Use inclusive language like 'we,' 'us,' and 'join us.' Frame customers as partners in the mission. Ask questions, encourage user-generated content (like photos of their rescue pets), and make them feel like part of a movement that truly 'Gives a Shit.'

Social Perception

overwhelmingly positive, driven by high product efficacy, strong alignment with environmental and animal welfare missions, and a perceived value that justifies a premium price point.

Copy Examples

• •Headline: Don't just pick up poop. Make a statement. Body: Your dog's daily business can do some serious good. Our home-compostable poop bags are tough on crap, but gentle on the planet. Even better? 10% of profits help rescue animals in need. Stop buying plastic. Start Giving a Sh!t. #GiveAShit #EcoFriendly #DogsofInstagram
• •Headline: The Last Poop Bag You'll Ever Need to Feel Guilty About. Body: Let's be real, cleaning up after your pup is a dirty job. But your bag choice doesn't have to be. Made from cornstarch (not fossil fuels), our bags are 100% home compostable and break down completely. They're extra thick, super strong, and leak-proof, so you can handle your business with confidence. Make the switch and join our mission to rescue 100,000 animals.
• •Subject: Your dog can save the world. (No, really.) Body: Every walk you take is a chance to vote for a cleaner planet and safer world for animals. When you choose Give A Sh!t, you're not just getting a super-durable, plant-based poop bag. You're funding animal rescue missions and kicking plastic pollution to the curb. Ready to make your walks more meaningful?
• •TikTok Video Concept: Stop the bag-breakdown drama. Plastic poop bags are the worst. Give A Shit bags: Tough, compostable, and actually good for the planet. Our bags don't f*ck around. 🐶💪 #giveashit #dogownerproblems #ecohack #compostable
• •Headline: Still thinking about it? The planet is, too. Body: You checked out the best damn poop bags on the market and left. Don't let plastic win. Come back and get 15% off your first order. Your dog, your planet, and thousands of rescue animals will thank you.