Brand Tone

aspirational, celebratory, emotive, modern, and accessible

Brand Values

• •Accessibility and Affordability
• •Quality and Authenticity
• •Customer-Centricity
• •Celebration of Life and Relationships
• •Innovation and Modern Design

Best Practices

• •Maintain a Celebratory and Emotive Tone
• •Highlight Key Value Propositions in Every Description
• •Balance Aspiration with Accessibility
• •Tailor the Tone for the Platform
• •Use Storytelling for Gifting

Social Perception

GIVA is perceived as a trendy, affordable brand for quality silver and everyday fine jewelry, popular for gifting and personal purchases. However, perception is mixed regarding product durability (tarnishing, breakage) and inconsistent customer service.

Copy Examples

• •Engineered by science, designed for your sparkle. Introducing the new 'Solara' collection — where sustainable luxury meets timeless design. Shine bright, consciously. ✨ #GIVA #LabGrownDiamonds #SustainableLuxury #ModernJewellery
• •This Diwali, gift more than just jewellery. Gift a moment. Gift a memory. Gift GIVA. Flat 20% off on our festive collection.
• •The 'Eternal Bond' Bracelet: a delicate circle of 925 sterling silver, representing a connection that never ends. Simple, elegant, and perfect for daily wear or as a heartfelt gift to someone you cherish. Comes with a 6-month warranty and a certificate of authenticity.
• •A little sparkle for your inbox ✨ (and your jewellery box!)
• •Still thinking about that ring? We don't blame you! Your perfect piece of everyday elegance is waiting. Complete your order now and enjoy free, fast delivery. Your next favorite accessory is just a click away. [Shop Now]