Brand Tone

friendly, personal, and encouraging

Brand Values

• •Passion
• •Customer-Centricity
• •Authenticity
• •Practicality
• •Quality and Trust

Best Practices

• •Write in the First Person: Use "I" and "we" to maintain a personal and direct connection, reinforcing that there's a real person behind the brand.
• •Ask Questions: Engage the audience directly by asking for their opinions, preferences, and ideas in social media captions and emails. This fosters a sense of community.
• •Tell the Story: Weave the founder's passion and the brand's origin story into the copy where appropriate, especially in "About Us" sections and introductory ads. It’s a powerful differentiator.
• •Focus on the Feeling: Don't just sell clothes; sell the confidence, comfort, and style they provide. Use descriptive, emotive language that helps the customer imagine herself wearing the pieces.
• •Be a Helpful Guide: Frame content around providing value, such as styling tips, "how-to" guides, and practical advice. This positions the brand as a trusted fashion resource, not just a retailer.

Social Perception

Giux Abbigliamento is perceived as a reliable and personable online boutique. Customers view it as a source of stylish, good-quality clothing at a fair price point. The owner, Giusy, is seen as a key asset—her direct involvement, availability, and friendly demeanor foster a loyal customer base. The brand is not seen as an unapproachable high-fashion entity, but rather as a curated collection by someone who understands the everyday woman's desire to feel good in her clothes.

Copy Examples

• •That weekend feeling just got a new look! ✨ Our new satin-finish midi skirt has arrived, and it's everything you need for effortless elegance. Pair it with a simple tee for a casual coffee run or a silky cami for a night out. How would you style it? Let us know below! #GiuxStyle #NewArrival #EffortlessChic
• •Tired of clothes that don't feel like 'you'? At Giux Abbigliamento, we believe fashion should be fun, personal, and make you feel amazing. Founded on a lifelong passion for style, we curate pieces that are both beautiful and easy to wear. Discover your new favorite outfit today and enjoy 10% off your first order! Shop now: www.giux.it
• •Your wardrobe is calling for a refresh! ☀️ Our Summer Edit is here with up to 40% off. Find those perfect pieces you've been dreaming of, selected with love and an eye for style. Don't wait – these favorites won't last long!
• •One white shirt, three completely different vibes! Watch how we take this wardrobe classic from office-ready to weekend casual. Which look is your favorite: 1, 2, or 3? 👀 #StyleHack #WaysToWear #GiuxTips #ClassicStyle
• •Hi [Customer Name], Giusy here! I've just added some gorgeous new knitwear to the shop that I'm so excited to share with you. I handpicked these pieces thinking about those chilly evenings and cozy moments. They are perfect for layering and feeling comfortable without ever sacrificing style. Come take a look and find your new cozy companion!