Brand Tone

Romantic, Story-Driven, Elegant, Nostalgic, Sincere, Evocative

Brand Values

• •Romance
• •Authenticity
• •Storytelling
• •Craftsmanship
• •Timelessness

Best Practices

• •Always frame the product within the story of Romeo and Juliet or the romantic atmosphere of Verona. Every item has a story, not just features.
• •Use words that evoke feelings, scents, and textures. Phrases like "sun-warmed stone," "delicate whisper," "handwritten promise," and "timeless elegance" reinforce the brand's world.
• •Consistently mention "Verona," "Made in Italy," and "handcrafted." This grounds the romantic narrative in tangible quality and a real sense of place.
• •While the brand's story is central, connect it to the customer. Invite them to make the brand a part of their own love story, celebration, or cherished memory.
• •All copy, from a tweet to a product page, should be grammatically flawless and maintain a polished, sophisticated tone. Avoid overly casual language, emojis (except for a simple, elegant heart), or modern slang to preserve the timeless feel.

Social Perception

GIULIETTAVERONA® is perceived as a premium, authentic, and highly thematic brand. It is the definitive source for romantic, high-quality gifts and souvenirs related to Juliet's Verona, offering meaningful mementos rather than generic products. It successfully elevates the concept of a souvenir into a desirable keepsake and is seen as an integral part of the romantic experience of visiting Verona.

Copy Examples

• •Wear the Legend. Keep the Promise. Discover our collection of handcrafted jewels, forged from the love story that made Verona eternal.
• •Some stories are not meant for words alone. Lock a name, a date, a promise inside a treasure forged in Verona. A secret whispered and kept forever close to the heart. #GiuliettaVerona #MadeInItaly #VeronaLoveStory #PersonalizedJewelry
• •A Love Letter from Verona, Sealed for You
• •In Juliet's garden, where promises bloomed under the moonlight. This is the scent we imagined: a delicate whisper of rose petals, a hint of ancient stone, and the timeless warmth of a love that never fades. An essence to wear, a memory to cherish.
• •Don't just visit Verona. Bring home its heart. ❤️ Our shop, just steps from Juliet's balcony, holds treasures that tell her story. Find the perfect gift, a timeless symbol of your own love story. Shop online or visit us in the heart of Verona.