Brand Tone

Conscious & Responsible, Innovative & Forward-Thinking, Empowering & Confident, Transparent & Informative, Clean & Minimalist, Community-Focused & Engaging

Brand Values

• •Consciousness/Sustainability
• •Innovation
• •Health & Well-being
• •Performance & Quality
• •Vegan & Cruelty-Free
• •Transparency
• •Community
• •Confidence

Best Practices

• •Prioritize "Conscious" Language: Consistently use terms like "conscious," "sustainable," "plant-based," "natural origin," "vegan," "cruelty-free," and "eco-friendly" to reinforce core values.
• •Highlight Innovation & Performance: Emphasize what makes gitti different (e.g., "water-based," "plant-derived solvents," "30-free formula") and assure customers of the products' efficacy and quality (e.g., "long-lasting," "high-performing," "vibrant color").
• •Maintain an Empowering & Positive Voice: Use language that uplifts and inspires confidence. Focus on the positive impact of making conscious choices rather than using fear-based messaging. Frame beauty as a form of self-expression and well-being.
• •Be Transparent & Informative: Don't shy away from explaining ingredients or processes (in an accessible way). Educate the audience about the benefits of "cleaner" beauty and the brand's ethical commitments. This builds trust and credibility.
• •Foster Community & Dialogue: Use inclusive language ("we," "us," "our community"). Encourage interaction, ask questions, and feature user-generated content where appropriate to reinforce the community value. Address customers directly and warmly.

Social Perception

Positive Reception for Product Efficacy & Gentleness, Appreciation for Ethical Stance, Seen as Innovative, Modern & Aspirational, Engaged Community, Areas for Improvement (based on some reviews)

Copy Examples

• •Headline: Rethink Your Routine. Discover Beauty That Cares. Body: At gitti, we believe what you put on your body matters as much as what you put in it. Our plant-powered, high-performance makeup and nail care are crafted with your well-being and our planet in mind. Experience vibrant color, lasting wear, and the peace of mind that comes with conscious choices. #gittiConsciousBeauty #VeganBeauty #CleanFormulas
• •Headline: Innovation in Every Drop. Beauty, Reimagined. Body: Tired of compromising? gitti is rewriting the rules. Our groundbreaking formulas replace harsh chemicals with effective, natural-origin ingredients without sacrificing performance. From our signature water-based nail colors to our skin-loving makeup, join us in a beauty revolution. Dare to be different. Dare to be gitti. #BeautyReimagined #PlantBasedPerformance #FutureOfBeauty
• •Headline: Your Beauty. Your Values. United. Body: Express yourself confidently with gitti. Our PETA-approved, vegan, and cruelty-free collections are designed to empower you. We’re committed to transparency and sustainable practices, so you can indulge in beauty that aligns with what you believe in. Shine from the inside out. #EthicalBeauty #EmpoweredByGitti #ConsciousChoices
• •Headline: The Science of Nature. The Art of You. Body: gitti bridges the gap between nature and science to bring you innovative beauty solutions. Our meticulously crafted products maximize natural ingredients for formulas that feel as good as they look. Explore a world where clean beauty meets high impact. #NaturalIngredients #ScienceBackedBeauty #gittiGlow
• •Headline: Join the gitti Community. Beauty Together. Body: You inspire us. Your voice shapes our innovations. gitti is more than just a brand; it’s a community dedicated to positive change in the beauty industry. Share your looks, your thoughts, and your journey with #gittiBeauty. Let's make beauty better, together. #CommunityLove #ConsciousCommunity #BeautyTogether