Tono de Marca

aspirational, sophisticated, and adventurous

Valores de Marca

• •Freedom & Adventure
• •Elegance & Quality
• •Authenticity
• •Thoughtful Curation

Mejores Prácticas

• •Lead with the Lifestyle, Follow with the Product: Always frame the copy around the core values of adventure, freedom, and elegance. Start by evoking the 'Gitano spirit' before detailing the product's features.
• •Use Evocative and Sensory Language: Incorporate words that suggest luxury, travel, and nature (e.g., 'Tulum-inspired,' 'jungle,' 'tranquility,' 'refined,' 'bold'). This reinforces the brand's aspirational tone.
• •Maintain a Consistent Narrative: Consistently reference the brand's founding story and the meaning of 'Gitano' and 'Gitana.' This creates a strong, memorable brand identity.
• •Speak to a Duality: Address both the 'rugged' and the 'refined,' the 'adventurer' and the 'dreamer.' This broadens the appeal while maintaining a cohesive identity that values both strength and elegance.
• •Focus on 'Why,' not just 'What': Instead of just selling a spa kit, sell a moment of 'tranquility.' Instead of just selling a grooming kit, sell 'readiness for adventure.' The copy should always connect the product to a higher purpose or feeling aligned with the brand's values.

Percepción Social

Perceived as a provider of high-quality, elegant, and unique gift sets suitable for various occasions, with branding associated with a chic and worldly 'Gitano' lifestyle of travel and freedom, resonating well with its target audience.

Ejemplos de Copy

• •Your daily routine should be a ritual, not a rush. The Gitano man is ready for any path he chooses to conquer. Our grooming kits are crafted for the adventurer with an eye for elegance. #GitanoKit #RuggedRefined #AdventureAwaits
• •Transform your home into a Tulum-inspired sanctuary. Our Diva Dawn Spa Babe Set is your invitation to embrace tranquility and beauty in your daily rituals. Indulge in the freedom of self-care. Shop the experience.
• •Break Free From the Everyday. Discover Kits for a Life of Adventure and Elegance.
• •An Escape in Every Box ✨ Tired of the routine? We believe life is an adventure waiting to be embraced. Find the perfect kit to reignite your spirit or give the gift of freedom to someone special.
• •Adventure is better with a friend. Our Wander-Paws kit is curated for the four-legged explorer in your life. Made with durable, non-toxic materials, these toys are designed for endless fun, whether you're on a mountain trail or in your living room. Because every member of the tribe deserves the Gitano spirit.