Brand Tone

Aspirational yet accessible, consistently friendly, helpful, and inspiring. Uses positive, descriptive, and evocative language focusing on benefits and aesthetics, with a direct address to the customer.

Brand Values

• •Quality and Durability
• •Accessibility and Value
• •Practical Elegance
• •Inspiration and Transformation
• •Customer-Centricity

Best Practices

• •Always Be Inspiring, Not Just Selling: Frame product benefits in terms of how they will enhance the customer's life and home. Instead of "Buy our napkins," say "Create beautiful memories around your table."
• •Use a Friendly and Direct Voice: Address the customer directly using "you" and "your" ("sua casa," "seu dia a dia"). Maintain a conversational and approachable tone in all communications, especially in social media comments and direct messages.
• •Highlight Practicality with Elegance: Consistently pair aesthetic words (e.g., "sophisticated," "charming," "elegant") with practical benefits (e.g., "durable," "waterproof," "easy to clean"). This reinforces the core value proposition.
• •Show, Don't Just Tell: Utilize visual platforms like Instagram and TikTok to demonstrate product quality and use cases. A video showing a spill beading up on a tablecloth is more powerful than simply stating it's waterproof.
• •Create a "Key Word" Guide: Develop a list of on-brand words (e.g., transform, elevate, elegance, quality, factory direct, create) and off-brand words (e.g., cheap, basic, complicated) to ensure consistency across all writers and platforms.

Social Perception

Reliable and affordable source for stylish home textiles, perceived as a go-to for "mesa posta" essentials. Customers view the brand as a key partner in home decoration projects, engaging positively on social media.

Copy Examples

• •Headline: The Art of the Welcome. Body: Elevate your dinners from simple meals to unforgettable moments. Our laser-cut Oxford fabric napkins add that touch of sophistication that makes all the difference. What color will transform your table today? #MesaPosta #GisanDecor #TableDecor
• •Headline: Beauty That Lasts. Messes That Don't. Body: Spills happen, but stains don't have to. Our waterproof tablecloths combine elegance with practicality, so you can enjoy your moments without worry. Shop direct from the factory and renew your home with style and savings!
• •On-screen text: Don't stress the mess! 😉 Voiceover/Caption: Life is too short to worry about wine stains. Our waterproof tablecloths are here to save your dinner parties! ✨ #HomeHack #GisanDecor #Waterproof
• •Headline: Your Home, More You. Body: Enjoy our special sale to give every corner of your house that personal touch. Quality and design you can feel, at prices you'll love. Shop now!
• •Subject: Ready for a new look, [Customer Name]? Body: We saw you loved our napkins! Why not complete the set? Discover our new collection of tablecloths and accessories to continue transforming your home. As a thank-you, enjoy 15% off your next purchase.