Brand Tone

Authentic & Personal, Passionate & Dedicated, Humble & Honest, Craft-Focused & Traditional, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Customization
• •Heritage & Tradition
• •Hard Work & Perseverance
• •Family & Community
• •Transparency

Best Practices

• •Embrace Ethan's Voice: Continue to write copy as if Ethan is speaking directly to the customer. Use "I" and "my" when referring to the creation process and the business. This maintains authenticity and approachability.
• •Highlight the "Handmade" Aspect: Consistently emphasize that each item is handcrafted by Ethan. Detail the care, time, and skill involved to reinforce the value of craftsmanship.
• •Share the Journey: Periodically weave in elements of Ethan's story, his passion for leatherwork, and the values that drive the business (e.g., dedication, quality, heritage). This builds connection and reinforces brand identity.
• •Focus on Quality and Uniqueness: Use descriptive language that conveys the premium nature of the materials and the distinctive, often custom, designs of the products.
• •Maintain Transparency: Be open about the process, the time it takes to create custom pieces, and the value behind the pricing. This aligns with Ethan's honest communication style seen on his YouTube channel.

Social Perception

Artisanal & High-Quality, Trustworthy & Genuine, Appreciation for Skill, Support for Small Business, Niche Appeal

Copy Examples

• •Headline: Girty Leather Co.: Crafted by Hand, For Your Story. Body: "More than just leather, it's a piece of Oklahoma heritage, meticulously tooled by Ethan Girty. Own a unique creation, built to last as long as your adventures. Discover your custom piece today."
• •Social Media Post: "From a passion sparked by rodeo dust to a full-time craft. Every stitch, every carve at Girty Leather Co. is a testament to dedication. What story will your leather tell? #HandmadeLeather #OklahomaCrafted #GirtyLeatherCo"
• •Product Description (for a custom belt): "This isn't just a belt; it's a Girty Leather Co. original, designed with you, handcrafted by me, Ethan. Using only the finest U.S. tanned leather, expect a piece that's as resilient and individual as you are. Let's create your legacy."
• •About Us Snippet: "At Girty Leather Co., 'handmade' isn't a buzzword – it's a promise. From my Oklahoma workshop to you, each wallet, belt, and bag is a labor of love, built with honesty and the finest materials. Thanks for being part of my journey."
• •Email Subject Line: Your Unique Piece of the West Awaits. Email Body Teaser: "Dreaming of leather that tells your tale? At Girty Leather Co., Ethan brings that dream to life, one handcrafted detail at a time. Explore custom designs inspired by tradition and made for today."