Brand Tone

Empowering, Playful, and Inspirational.

Brand Values

• •Empowerment
• •Individuality
• •Leadership and Entrepreneurship
• •Positive Self-Image
• •Redefining "Girly"

Best Practices

• •Always Lead with the Mission: Every piece of copy, from a tweet to a product description, should tie back to the core mission of empowerment and redefining what it means to be 'girly'.
• •Use an Empowering Vocabulary: Incorporate words like 'strong,' 'confident,' 'leader,' 'powerful,' 'unique,' and 'inspire' consistently across all communications.
• •Maintain a Playful and Positive Tone: Use emojis, exclamation points, and a lighthearted tone to keep the brand voice approachable and engaging for its young audience and their parents.
• •Highlight the 'Why': Don't just sell a t-shirt; sell the feeling of confidence it inspires. Focus on the emotional benefit and the statement a girl makes when she wears Girly Things®.
• •Amplify Community Voices: Feature testimonials and stories from the girls who wear the clothes. Use their words to reinforce the brand's values and build a sense of sisterhood and community.

Social Perception

The public perceives Girly Things® as a positive and mission-driven brand. Customers and followers connect with its message of empowerment for young girls. The brand is seen as a refreshing alternative in a market that can sometimes present outdated or one-dimensional views of femininity. The focus on a young designer and the 'be girly.®' movement is well-received, adding authenticity to their mission. The overall perception is that of a brand that not only sells products but also champions a meaningful cause.

Copy Examples

• •Sparkle on, future leader! ✨ Our tees are more than just clothes; they're a statement. Designed to empower, inspire, and celebrate the leader within every girl. #beGirly #GirlPower #Empowerment
• •Own Your Sparkle. Shop our collection of empowering apparel and join the movement of strong, confident girls who are changing the world.
• •Confidence looks good on you! From 'Goal Getter' to 'Perfectly Me,' our tees let her wear her message to the world. Find the design that speaks to her unique identity. Shop now and get 15% off your first order! #GirlyThings #ShopWithPurpose
• •A special message for our world-changers! 💌 Inspire her inner entrepreneur with our new arrivals.
• •The 'Build Your Empire' Sparkle Skirt. Who says you can't build an empire in a tutu? This skirt isn't just about fun and sparkles; it's about celebrating her creativity and ambition. Perfect for the girl who is ready to take on the world with confidence and style. #beGirly #DreamBig