Brand Tone

empowering, supportive, and informative, with a friendly and relatable approach

Brand Values

• •Empowerment: Helping individuals feel confident and comfortable during their period.
• •Sustainability: Offering reusable, eco-friendly alternatives to disposable menstrual products.
• •Comfort & Well-being: Prioritizing physical comfort and reducing period-related anxieties.
• •Breaking Taboos: Openly discussing menstruation and challenging societal stigmas.
• •Inclusivity & Body Positivity: Showcasing diverse body types and promoting self-acceptance.
• •Transparency & Education: Providing clear information about their products and menstrual health.
• •Community: Fostering a supportive space for individuals to share experiences and feel understood.

Best Practices

• •Always Lead with Empowerment and Support: Frame messages to uplift and reassure the audience. Focus on solutions and positive outcomes rather than dwelling on negativity (unless directly addressing a problem your product solves).
• •Use Clear, Accessible Language: Avoid overly technical jargon. Speak like a knowledgeable, approachable friend who wants to help. Make information easy to understand, especially when discussing sensitive topics like menstruation.
• •Incorporate Values Naturally: Weave in mentions of sustainability, comfort, and breaking taboos authentically within product descriptions, social media posts, and blog content. Don't just state them; show them through your stories, customer features, and product benefits.
• •Maintain a Body-Positive and Inclusive Voice: Ensure language and imagery celebrate diversity and promote self-acceptance. Avoid any shaming or exclusionary terms. Use gender-neutral language where appropriate to be inclusive of all menstruating individuals.
• •Be Relatable and Authentic: Share real stories (with permission), use humor appropriately (especially on platforms like TikTok and Instagram), and acknowledge the real-life experiences of menstruation. Authenticity builds trust and strengthens the community feel.

Social Perception

Girls Matters is generally perceived positively by its customers and the online community as a provider of high-quality, reliable, and comfortable menstrual products. They are seen as progressive, mission-driven, and a positive force in the menstrual health space.

Copy Examples

• •Instagram Post (Product Focus): Leak-proof, worry-free, and oh-so-comfy. ✨ Our menstrual underwear is designed to let you flow through your day with confidence. Because your period should be the last thing on your mind. #GirlsMatters #PeriodPower #SustainablePeriods #ComfortIsKey
• •Facebook Ad (Problem/Solution & Empowerment): Tired of period anxiety and wasteful disposables? 불편함과 작별을 고하세요 (Say goodbye to discomfort!). Girls Matters offers a revolutionary way to experience your cycle with comfort and sustainability. Join the movement of empowered women choosing a better period. Learn more & shop now! [Link] #PeriodRevolution #EcoFriendly #EmpoweredWomen
• •TikTok Video Caption (Short, Engaging, Educational): Period hack you NEED to know! 🤯 Our undies absorb [X] tampons worth AND save the planet. 😉 #PeriodHacks #GirlsMatters #SustainableSwaps #FlowFearlessly
• •Website Banner (Mission-Driven & Reassuring): Experience Your Period Differently. At Girls Matters, we believe in comfort, sustainability, and breaking taboos. Discover our range of supportive menstrual care, designed with you and the planet in mind. Your carefree period starts here.
• •Email Newsletter Subject Line (Community & Benefit): Feel Supported, Every Cycle. Plus, Your Guide to a Greener Period! 💚 (Body Snippet): Hey [Name], at Girls Matters, we're more than just period products – we're a community. We're here to support you with comfortable solutions that are kind to your body and the earth. This month, we're sharing tips for an even more sustainable flow...