Brand Tone

Humorous, Candid, Relatable, Empowering, Modern, Interactive

Brand Values

• •Openness & Honesty
• •Female Empowerment & Friendship
• •Authenticity
• •Humor as a Coping Mechanism/Tool
• •Self-Worth & Not Settling
• •Inclusivity (aspirational)

Best Practices

• •Embrace Unfiltered Honesty: Don't shy away from taboo topics or explicit language where appropriate. The audience expects and appreciates the candor. Use the kind of language you’d use talking to your closest, funniest friends.
• •Inject Humor Everywhere: Whether it's a podcast description, a product caption, or a social media post, find opportunities to be witty, playful, and self-deprecating. Relatability often comes through shared laughter.
• •Speak Like a Friend, Not Just a Brand: Use conversational, informal language. Ask questions, use slang (authentically), and create a sense of community and inside jokes (e.g., "Snackheads"). Make your audience feel seen and understood.
• •Stay Confident and Empowering: Even when discussing struggles, maintain an underlying tone of empowerment, self-acceptance, and the importance of female friendship. Reinforce the message of not settling for less.
• •Be Consistent but Evolve (Carefully): While the core tone should remain, allow for natural evolution as the hosts and audience grow. However, be mindful of listener feedback regarding significant shifts in tone or focus to ensure the brand remains relatable and true to its original appeal. Regularly revisit what made the brand successful initially.

Social Perception

Hilarious, relatable, insightful, candid, open, high-energy, fun, genuine, empathetic; some perceive a shift in focus to wealth and accomplishments, or a one-sided/authoritative tone.

Copy Examples

• •Spicy summer confessions are IN! 🔥 This week, we're baring it all – your wildest DMs, our latest dating disasters, and why 'good enough' sex is a crime. Tune in and turn up the heat! #GirlsGottaEat #NoCrumbs
• •Sip on something scandalous. 😉 Our 'Horny' wine glass: because life's too short for bad wine or bad vibes. Get yours and let the good times flow. Shop link in bio! #GirlsGottaEatShop #TreatYourself
• •Snackheads, assemble! 🎙️✨ Get ready to laugh 'til you cry (or pee a little, no judgment) at the Girls Gotta Eat LIVE show! Expect unfiltered stories, surprise guests, and enough organised chaos to make your week. Grab your tickets before they’re gone! #GGELive #GirlsNightOut
• •aktuellen Dating-Szene? Ja, wir auch. Deshalb reden wir darüber. Jede Woche. Damit wir alle ein bisschen weniger das Gefühl haben, verrückt zu werden. Hör dir die neueste Folge an, Link in der Bio. Du bist nicht allein! #DatingStruggles #GirlsGottaEatPodcast
• •Your pleasure called, it's time for an upgrade. ✨ Introducing [Product Name] from Vibes Only – because you deserve to OMFG. Explore the collection and find your new favorite. 😉 #VibesOnly #GirlsGottaEat #SelfLove