Brand Tone

Empowering, Glamorous, Confident, Aspirational, and Knowledgeable, speaking directly to the customer as a "Glam Girl" with authority from a makeup artist background.

Brand Values

• •Empowerment & Confidence
• •Quality & Craftsmanship
• •Luxury & Affordability
• •Customer-Centricity
• •Innovation & Artistry

Best Practices

• •Always Use Empowering Language: Frame copy around concepts of strength, confidence, and power. Use active, commanding verbs like "conquer," "own," "unleash," and "define."
• •Speak to the "Glam Girl": Maintain the community feel by directly addressing the customer as a "Glam Girl." This builds a personal connection and reinforces the brand identity.
• •Balance Glamour with Practicality: While the tone is aspirational, always ground it in the tangible benefits that customers love: the lightweight comfort, the flexible band, and the reusability. This combination of luxury and practicality is a core selling point.
• •Leverage the Founder's Story: Remind the audience that the lashes are "designed by makeup artists." This builds credibility and reinforces the values of quality craftsmanship and innovation. Mentioning this adds a layer of expertise that competitors may not have.
• •Focus on the "WOW" Effect: The brand aims to help customers "turn heads." Copy should reflect this transformative power. Use descriptive and evocative words like "stunning," "breathtaking," "phenomenal," and "iconic" to describe the final look and feeling.

Social Perception

GIRLSGOGLAM LASHES is perceived as a high-quality, trustworthy brand that delivers on its promises, offering beautiful, comfortable, and valuable products. It is associated with achieving professional, 'glam' makeup looks and provides a premium experience, often becoming a go-to for makeup artists and beauty influencers.

Copy Examples

• •Don't just enter the room, own it. Our 'Limitless' lash isn't just about volume; it's a statement. Crafted for the bold, the confident, the unstoppable. Ready to conquer your occasion? #GirlsGoGlam #UnstoppableForce #LashGoals
• •Beyond Beauty. An Experience in Confidence. Discover luxurious, handcrafted lashes designed by makeup artists to empower your ultimate glam.
• •The 5-second glow-up that has everyone asking... It's not just a lash, it's your new secret weapon. 😉 #GlamUp #LashTransition #ConfidenceBoost #GirlsGoGlamLashes
• •Warning: May Cause Unstoppable Confidence. Your next favorite lashes are inside... plus, see how our Glam Girls are styling them.
• •The Last Lashes You'll Ever Need To Buy. Tired of heavy, uncomfortable lashes that only last one night? Experience the GIRLSGOGLAM difference. Our cruelty-free 3D mink lashes are lightweight, comfortable for all-day wear, and reusable up to 30 times. Elevate your look with lashes crafted by the pros. Shop our collection now!