Brand Tone

Empathetic and Caring, Empowering and Uplifting, Community-Oriented and Collaborative, Hopeful and Positive, Informative and Trustworthy

Brand Values

• •Community Enrichment
• •Empowerment
• •Education
• •Advocacy
• •Inclusivity and Support
• •Resilience
• •Collaboration

Best Practices

• •Always Lead with Empathy: Start communications by acknowledging the challenges and aspirations of the community. Use "we" to foster a sense of partnership.
• •Focus on Empowerment, Not Just Need: While highlighting the needs is important for fundraising, frame the narrative around the potential and resilience of the individuals GCLA serves and how the organization helps them achieve it.
• •Use Positive and Hopeful Language: Even when discussing serious issues, maintain an optimistic outlook that emphasizes solutions and progress. Share success stories and testimonials.
• •Be Inclusive and Accessible: Use clear, straightforward language that resonates with a diverse audience. Ensure visual content reflects the community accurately and respectfully.
• •Maintain a Consistent Voice of a Trusted Community Partner: Whether it's a celebratory post, an urgent appeal, or an informational update, the underlying tone should always be supportive, reliable, and deeply committed to the well-being of South Los Angeles residents.

Social Perception

Pillar of the Community, Lifeline for Families, Advocate for the Underserved, Agent of Positive Change, Trustworthy Non-Profit

Copy Examples

• •Headline (Website/Social Media): 50 Years of Sparking Potential. Empowering LA's Future, One Child at a Time. Join the Girls Club of Los Angeles.
• •Social Media Post (Instagram - with image of kids learning): Little hands, big dreams! 🌱 At Girls Club LA, we nurture curiosity and build foundations for a lifetime of success. Every day, we witness the incredible potential within our community's children. Support their journey. #GirlsClubLA #EarlyEducation #SouthLA #FutureLeaders
• •Donation Appeal (Email/Website): Your gift today is an investment in a stronger South Los Angeles. With Girls Club LA, you help provide safe spaces, essential learning, and unwavering support for children and families striving for a brighter tomorrow. Give hope. Give opportunity.
• •Volunteer Recruitment (Facebook/Website): Be the change in your community! Girls Club of Los Angeles is looking for passionate volunteers to inspire and support our amazing kids and families. Share your time, share your skills, make a difference that lasts. Learn more and sign up! #VolunteerLA #CommunityLove #GCLA
• •Program Highlight (Newsletter/Blog): Beyond the Classroom: Project LEAYD at Girls Club LA is equipping teens with the real-life skills and confidence they need to not just dream, but achieve. From college prep to career readiness, we’re building a network of resilient future leaders. #YouthEmpowerment #GCLA #MakingADifference