Brand Tone

authentic, artisanal, and story-driven

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Sense of Place (Terroir)
• •Sustainability & Local Sourcing
• •Authenticity & Passion
• •Community

Best Practices

• •Embrace Storytelling: Weave the narrative of Orcas Island, heritage fruits, and the founder's journey into product descriptions, social media, and "about us" sections.
• •Use Evocative and Sensory Language: Describe flavors, textures, and the origin of ingredients in a way that transports the customer to the San Juan Islands (e.g., "salty island breezes," "sun-drenched orchards").
• •Highlight Artisanal Processes: Emphasize "hand-picked," "small-batch," "copper-pot," and "pectin-free" to reinforce the craft nature of the products.
• •Maintain an Authentic Voice: Let the genuine passion for the land, fruit, and craft shine through. Avoid overly corporate or generic marketing speak.
• •Connect with Community and Place: Regularly feature the local farmers, the beauty of Orcas Island, and the importance of preserving agricultural heritage in communications.

Social Perception

premium, high-quality artisanal brand with a strong connection to its local environment and a commitment to preserving agricultural heritage

Copy Examples

• •Taste the heart of Orcas Island. Our [Product Name] is slow-simmered in copper pots, a tribute to the forgotten fruits and timeless traditions of the Salish Sea.
• •From century-old orchards to your table. Each spoonful of Girl Meets Dirt preserves is a story of sun, soil, and the simple art of capturing fleeting flavors.
• •More than jam, it's a jar of island soul. Discover the bright, pure taste of [Fruit Varietal], hand-picked and lovingly preserved to bring the wild beauty of the San Juans to your kitchen.
• •Uncork a taste of Orcas. Our small-batch [Shrub/Wine Name] is crafted from heritage fruits, spontaneously fermented to capture the island's natural effervescence. Pure, wild, and wonderfully unique.
• •Meet the maker, taste the difference. Audra's journey from Wall Street to Orcas Island's orchards is infused in every jar, a testament to passion, perseverance, and the pursuit of real flavor.