Brand Tone

Encouraging, results-oriented, slightly informal, supportive, and customer-focused.

Brand Values

• •Customer Satisfaction
• •Accessibility and Inclusivity
• •Effectiveness and Quality
• •Support
• •Motivation

Best Practices

• •Highlight Benefits and Realistic Transformations: Explain how "Girlies Fitness" products help achieve tangible results and contribute to a healthier, more confident lifestyle.
• •Encourage Interaction: If social media is developed, use user-generated content (like testimonials) to build a relatable and supportive brand image.
• •Maintain Consistency Across All Channels: Ensure the encouraging, results-oriented, and slightly informal "girlie" tone is present everywhere.
• •Focus on beginner-friendly language
• •Incorporate customer testimonials that highlight specific results, such as increased energy or body firmness.

Social Perception

Positive, helpful resource for fitness routines, valuing product quality, effectiveness, and customer service. Aim to tap into the "gym girlies" trend by highlighting tangible results and a supportive community.

Copy Examples

• •"Je recommande sans hésiter pour les débutantes!" (I recommend it without hesitation for beginners!)
• •"Après 3 semaines, mon corps est déjà plus ferme et je retrouve enfin mon énergie!" (After 3 weeks, my body is already firmer and I'm finally getting my energy back!).
• •"Bien efficace pour un étirement lombaire satisfaisant" (Very effective for a satisfying lumbar stretch).
• •"La satisfaction de notre clientèle!" (The satisfaction of our clientele!).
• •"Get your dream body with our BootyBand™! Satisfaction guaranteed or your money back!"