Brand Tone

Youthful & Trendy, Empowering & Confident, Friendly & Approachable, Enthusiastic & Positive, Community-Oriented

Brand Values

• •Self-Expression
• •Empowerment
• •Style & Trendiness
• •Affordability
• •Community
• •Inclusivity
• •Confidence

Best Practices

• •Know Your Audience Deeply: Consistently use language, references, and humor that resonate with young, trend-aware women. Stay updated on their slang and communication styles, but ensure it aligns with the brand's slightly more polished empowering voice.
• •Embrace Positivity and Empowerment: Frame all communications to uplift and inspire. Focus on how the clothes help the wearer feel confident and express themselves, rather than just on the product features.
• •Be Conversational and Engaging: Use questions, polls, and open-ended statements to encourage interaction. Write like you’re talking to a friend – approachable, but still representing a brand that cares about quality and style.
• •Visually Align Tone: Ensure that the tone of the copy is reflected in the visuals used. Bright, energetic photos and videos will support a youthful and enthusiastic textual tone.
• •Create and Use a Tone of Voice Guide: Develop a simple internal guide that outlines key tone characteristics (e.g., Youthful, not childish, Trendy, not exclusive, Confident, not arrogant) with do's and don'ts to ensure everyone creating content stays on the same page. This helps maintain consistency across all platforms and over time.

Social Perception

Positive (among target audience), Potential for Confusion, Fashion-Focused

Copy Examples

• •Instagram Post (New Arrival): Stop scrolling! ✋ Your new fave dress just dropped at girlhouse! ✨ Designed to make you feel 100% THAT GIRL. Tap to shop & own your confidence! #girlhousefashion #newdrop #confidentinyou
• •Website Banner (Sale): Style refresh? Yes, please! 🎉 Grab a deal on the looks you love. girlhouse: Your style, your rules, your budget. Shop the sale now!
• •TikTok Video Caption (Styling Tip): GRWM for a girl's night out! 👯‍♀️ This girlhouse set is EVERYTHING. Comfy, chic, and ready for memories! What are your GNO essentials? 👇 #girlhousestyle #grwm #girlsnightoutfit #styletips
• •Email Subject Line (Community Focused): You’re part of the girlhouse fam! See how others are styling their finds...
• •Facebook Ad (Brand Intro): At girlhouse, we’re all about helping you express your unique self without breaking the bank. 💖 Discover trendy pieces that scream YOU! Join our community of confident, stylish women today. #girlhouse #beyou #affordablestyle